Thursday, April 18, 2024

WhiteWater’s newest tool measures “Splash Factor”


WhiteWater asks operators: “How much of a splash does your park need to be a guest favorite? Do you have the right water ride mix to make an impact with guests? Are you providing the soak factor that your guests are seeking?

“What is your park’s Splash Factor?

“Now you can find out for yourself with the help of WhiteWater’s latest online tool, designed keeping the industry benchmark in mind – all it takes is two minutes to equip you to optimize your park’s Splash Factor anonymously, if you choose.

“What’s it about finding the right ride mix?

“Not enough splash and you miss out on the impact, but too much can make it overwhelming. Most parks worry about finding the right balance between making a splash and creating the right ride mix for optimum guest fulfillment. Splash Factor has been designed to help answer those concerns. By equipping parks with insight into how well their park is optimizing their water ride potential; the tool is designed to measure the water ride mix in comparison to other rides and correlate this to the park’s attendance and an industry benchmark.

“‘Making a splash is one thing and creating an impact is another – and that’s what Splash Factor helps you determine. By providing you a benchmarked rating (High, Medium or Low) based specifically on your park size, you can easily find the category that your park falls into. The critical thing here is to identify the gap between your park’s Splash Factor and the industry benchmark and then work towards finding the right water-ride mix.’ – Nathan A. Jones, President, Park Attractions Division, WhiteWater.

“The release of the tool will be followed by a detailed report on Splash Factor across parks around the world to provide deeper insight into cracking the code to high capacity guest entertainment across age-groups through water rides. Water rides are a perennial guest favorite for a reason.”

Find out your park’s Splash Factor and sign up for the report now at:

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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