Abu Dhabi, July 21, 2010 – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and visitor attractions, supplied Ferrari World with a lighting package to provide atmosphere and enhance the guest experience throughout the park. From the Wildfire brand, the installation includes 86 Effects Master Deluxe series fixtures (EM-42D), 48 Long-Throw floods (LT-250F, LT-250S, LT-400F), and 181 SableLux linear fluorescent lamps. Additional equipment provided by Wildfire includes 49 Eclipse series dowsers and 25 power supplies.
Scheduled to open Oct 2010 on Yas Island (30min from Abu Dhabi, 50min from Dubai) Ferrari World is the first Ferrari-branded theme park.
Wildfire is well established in the theme park sector with more than 20 years of providing UV lighting & effects for major parks in the US, France, Japan and now the UAE. The list includes Six Flags, Sea World, Disney, Universal Studios, Warner Bros. and Knott’s Berry Farm.
“The world is watching this dramatic expansion of the amusement park industry in the Middle East and we are honored to be a part of it,” says John Berardi, president of Wildfire, Inc. “Transforming a brand of Ferrari’s caliber into a first class guest experience opens a new dimension in branded entertainment.”
Ferrari World Abu Dhabi installs Wildfire UV lighting
VMA Awards and America’s Got Talent make the most of Wildfire UV lighting effects
At LDI 2010, Wildfire Inc. introduces new products
“Glow” Event in Santa Monica gets the Wildfire UV touch
Wildfire Inc. Exclusive sales/development alliance with Modern Masters