Tuesday, March 28, 2023

Wildfire provides UV lights for Ferrari World

Abu Dhabi, July 21, 2010 – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and visitor attractions, supplied Ferrari World with a lighting package to provide atmosphere and enhance the guest experience throughout the park. From the Wildfire brand, the installation includes 86 Effects Master Deluxe series fixtures (EM-42D), 48 Long-Throw floods (LT-250F, LT-250S, LT-400F), and 181 SableLux linear fluorescent lamps. Additional equipment provided by Wildfire includes 49 Eclipse series dowsers and 25 power supplies.

Scheduled to open Oct 2010 on Yas Island (30min from Abu Dhabi, 50min from Dubai) Ferrari World is the first Ferrari-branded theme park.

Wildfire is well established in the theme park sector with more than 20 years of providing UV lighting & effects for major parks in the US, France, Japan and now the UAE. The list includes Six Flags, Sea World, Disney, Universal Studios, Warner Bros. and Knott’s Berry Farm.

“The world is watching this dramatic expansion of the amusement park industry in the Middle East and we are honored to be a part of it,” says John Berardi, president of Wildfire, Inc. “Transforming a brand of Ferrari’s caliber into a first class guest experience opens a new dimension in branded entertainment.”

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Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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