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Wildfire provides UV lights for Ferrari World


Abu Dhabi, July 21, 2010 – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and visitor attractions, supplied Ferrari World with a lighting package to provide atmosphere and enhance the guest experience throughout the park. From the Wildfire brand, the installation includes 86 Effects Master Deluxe series fixtures (EM-42D), 48 Long-Throw floods (LT-250F, LT-250S, LT-400F), and 181 SableLux linear fluorescent lamps. Additional equipment provided by Wildfire includes 49 Eclipse series dowsers and 25 power supplies.

Scheduled to open Oct 2010 on Yas Island (30min from Abu Dhabi, 50min from Dubai) Ferrari World is the first Ferrari-branded theme park.

Wildfire is well established in the theme park sector with more than 20 years of providing UV lighting & effects for major parks in the US, France, Japan and now the UAE. The list includes Six Flags, Sea World, Disney, Universal Studios, Warner Bros. and Knott’s Berry Farm.

“The world is watching this dramatic expansion of the amusement park industry in the Middle East and we are honored to be a part of it,” says John Berardi, president of Wildfire, Inc. “Transforming a brand of Ferrari’s caliber into a first class guest experience opens a new dimension in branded entertainment.”


Related items:
Ferrari World Abu Dhabi installs Wildfire UV lighting
VMA Awards and America’s Got Talent make the most of Wildfire UV lighting effects
At LDI 2010, Wildfire Inc. introduces new products
“Glow” Event in Santa Monica gets the Wildfire UV touch

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Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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