Thursday, September 21, 2023

Wildfire sponsors "Ultraviolet" at dA Center for the Arts

Wildfire sponsors “Ultraviolet” at dA Center for the Arts

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“This exhibit opens everyone’s eyes to the potential of UV effects, in addition to their established role in theatrical and entertainment settings,” said Wildfire CEO John Berardi.

Wildfire Inc., the industry leader in UV (aka ultraviolet or “black light”) effects, fixtures and products, sponsored “Ultraviolet,” an exhibit of artwork created for black light viewing, at the dA Center for the Arts through July 24. Wildfire donated high powered metal halide and linear fluorescent black lighting for the duration of the 3 month exhibition. Wildfire’s manufacturer and wholesale supplier Modern Masters also donated a selection of Wildfire signature paints (luminescent, phosphorescent and fluorescent) for this modern exploration of the possibilities of UV in painting, sculpture and printmaking. 

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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