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Wildfire sponsors "Ultraviolet" at dA Center for the Arts

Wildfire sponsors “Ultraviolet” at dA Center for the Arts

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“This exhibit opens everyone’s eyes to the potential of UV effects, in addition to their established role in theatrical and entertainment settings,” said Wildfire CEO John Berardi.

Wildfire Inc., the industry leader in UV (aka ultraviolet or “black light”) effects, fixtures and products, sponsored “Ultraviolet,” an exhibit of artwork created for black light viewing, at the dA Center for the Arts through July 24. Wildfire donated high powered metal halide and linear fluorescent black lighting for the duration of the 3 month exhibition. Wildfire’s manufacturer and wholesale supplier Modern Masters also donated a selection of Wildfire signature paints (luminescent, phosphorescent and fluorescent) for this modern exploration of the possibilities of UV in painting, sculpture and printmaking. 

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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