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World Expos: US participation officially confirmed for Yeosu 2012


IPM is very happy to bring you this story of US participation confirmed and moving forward for Yeosu Expo 2012. The creative team includes Andrew Snowhite, Robert Ward and The Hettema Group. 

Related: Interview with Robert Ward about the USA Pavilion for Yeosu 2012

From the US Dept of State, 13 October 2011:

“Secretary of State Hillary Rodham Clinton today announced that the United States will participate in the Expo 2012 Yeosu Korea during a State Luncheon at the U.S. Department of State in honor of Republic of Korea President Lee Myung-bak. Participation in this Expo demonstrates U.S. commitment to strengthening U.S. – ROK relations and engagement in the Asia-Pacific region and deepens our friendly ties with the people of the Republic of Korea.

“The Secretary noted that the United States is pleased to be participating in the 2012 Expo Yeosu Korea, which will officially open May 12 and run through August 12, 2012. Several million visitors are expected to attend and 108 countries and international organizations are expected to participate.

“Following the State Luncheon, Secretary Clinton was joined by Vice President Joseph Biden, Jr., Republic of Korea President Lee Myung-bak, Republic of Korea Foreign Minister Kim Sung-hwan, Republic of Korea Ambassador to the United States Han Duk-soo, Assistant Secretary Ann Stock, Assistant Secretary Kurt Campbell, and USA Pavilion 2012 Chief Spokesperson Philippe Cousteau, Jr. to celebrate the announcement of U.S. participation in the Expo 2012 Yeosu, at the Department of State.

“Secretary Clinton thanked the corporate sponsors of USA Pavilion 2012, which is a public-private partnership, for their generous donations. Corporate sponsors include: Chevron; Citi; Boeing; Corning Incorporated; Hyundai Motor Company; Kia Motors America; Lockheed Martin; Samsung Electronics America, Inc.; GE; and Becton Dickinson.

“The U.S. Department of State is partnering with Cousteau, noted explorer, environmentalist, and social entrepreneur, to manage USA Pavilion 2012 which will showcase the United States’ deep connection to and dependence on the oceans, and the diversity, spirit of entrepreneurship, innovation and commitment to sustainable development of the American people.”

Robert Ward

The management team of USA Pavilion 2012 combines a range of experiences from the nonprofit and commercial arenas with a world famous legacy of exploration and environmental stewardship. Members of the creative team headed by Andrew Snowhite include Robert Ward and The Hettema Group.

For more information about the USA Pavilion 2012, visit


Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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