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Market Report: Turkey

Martin Palicki
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Market Report: Turkey

Edited by Judith Rubin

Turkish waterslide company Polin (rhymes with the song “Jolene”) is known for their thrilling themed slides, but often overlooked is their home country of Turkey. Polin’s marketing manager, Sohret Pakis, reports on the opportunities for the entire attractions industry in this popular country that straddles Europe and Asia (based on a report given by Pakis at the 2012 EAS in Berlin).sohret_b

Tell us about how Turkey’s visitor demographics and its economy are supporting domestic and international leisure tourism.

The domestic market is very large. Turkey has a population of about 75 million people; half are under 30 years of age, and most are well-educated. The labor force stands at about 27 million. There are 51 million credit-card users, 50 million Internet users and 65 million mobile-phone subscribers.

The government is a Republican parliamentary democracy. Since 2002 the economy has grown steadily. Between 2002-2011, annual real GDP grew 5.2%. Geographically, Turkey is easily accessible by 1.5 billion customers in Europe, Eurasia, the ME and NA. In 2011, Turkey was visited by 31.5 million tourists in 2011 and received $23 billion (US dollars) of tourism revenue.

Turkey is very popular among German, Russian and British tourists who, put together, comprise more than 1/3 of the tourists who visit Turkey every year – from Germany, about 5 million tourists, from Russia about 4 million, and from Britain about 2.5 million. The top three entry ports are Antalya, Istanbul and Mugla, in that order.

Cruden half

Your company specializes in waterparks. Is the waterpark industry strong in Turkey?

In Turkey, much of the growth in waterparks is tied to the growth of the resort market, fed by increasing numbers of tourists, most of whom visit the coastal regions. Many of those coastal resorts have incorporated large waterparks open only to their guests. For example, in Antalya, every resort – and I mean every single resort – has its own waterpark.

Turkey has 93 good-sized (5 waterslides or more) outdoor waterparks. 51 are standalone and 42 are in resorts. Those 93 include Turkey’s very first resort waterpark, built in 1988, and its first standalone waterpark, built in 1993. Based on past growth, by 2023, we are projecting a total of 283 waterparks in Turkey – nearly 200 new water parks in the course of the next 10 years! Where waterparks in Turkey welcomed 14 million visits in 2012, by 2023 (the year Turkey will celebrate the 100th anniversary of the Republic) that number is expected to surge to 41 million.

Maxx Royal_Antalya_Turkey (16)

What are some outstanding waterparks in Turkey?

Aquafantasy Waterpark in Selcuk, Izmir, in the Aegean part of Turkey, is said to be the top destination in the area, which has proximity to the sea and the ruins at Ephesus which include the Temple of Artemis. This outdoor park was founded in 2000. Built on 60,000 square meters with 30 unique attractions, it is open 150 days each season and averages 3,000 visitors a day and 450,000 visitors a season. Since its opening, it has gone through several expansions.

Gural Premier is a resort waterpark. It is a part of a five-star beachfront resort located in Antalya, owned by Gural Group. It started operating in June 2010. Construction costs totaled $110 million U.S. dollars. Open only to guests of the resort, it includes 26 first-class waterslides and pirate-themed water-play areas. This is Gural Group’s sixth waterpark resort and the developer plans more.

Maxx Royal, another resort in Antalya, is situated on 400,000 square meters and includes the 10,000 square meter Cobra Kingdom Waterpark. Cobra Kingdom opened in May 2011 with 10 waterslides, including a signature ride, a kid-sized water-play area and a small water-play structure.

Cobra Kingdom was the first resort waterpark in Turkey to invest in a signature ride – and you know how it is: If one park has something unique, the others want something similar. As a result, we are now seeing a new trend among resort waterparks in Turkey all demanding signature rides. For 2013, Polin has already finalized contracts for signature rides at five more resorts, and we expect the demand will grow.

How has theme park development fared in Turkey?

The first two theme parks built in Turkey, Tatilya and Landora, both in Istanbul, were not successful. Tatilya opened in 1996 with 24 attractions, and closed after 10 years. Some blame it on transportation issues. Others blame it on location. Others say it had operational difficulties.

Landora opened in October 2011 in Istanbul and closed in June 2012. It covered an estimated 21,000 square meters within a 70,000 square meter complex that included a shopping mall, two hotels and an arena. Landora cost  400 million Euros to build. Site selection of this park was flawed. It was very close to four other big, competing complexes. It was an outdoor environment vulnerable to strong winds with no public transportation to the area.

What about successful parks?

Inside the Cevahir Mall in Istanbul is an indoor entertainment complex called Fun Lab (formerly called Atlantis), being operated by the Balo company. The park is built on 11,000 square meters. It includes 18 rides and has a themed playground. In the coming year, Fun Lab plans to add new attractions and is working with KCC from Belgium for the design.

Vialand is a major theme park set to open in spring 2013 on 600 acres in Istanbul. The land belongs to the Municipality of Istanbul. The investment value in Vialand is 450 million Euro, and more than 50 rides are planned, along with a shopping and entertainment complex. Investors are predicting upwards of 30 million visitors a year.

Another theme park currently under construction is Istanbul Theme Park. An estimated 1.5 million square meters of garbage dump was purchased for the $1.9 billion project. 80 million dollars have been reserved just to get rid of waste. This is a consortium project formed by well-known construction companies. Besides the theme park, the project includes an exhibition center, a housing complex and a mall. Officials estimate the project will finish up in 2015.

What other trends are you seeing?

Aquariums in Turkey are a new trend and becoming very popular. The first was built and open to the public in 2009. Turkey is now home to 8 aquariums and by September 2012, those 8 facilities had seen about 14 million visits. By year 2023, visitation is expected to be 50 million.

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On waterparks specifically, I expect two trends to emerge over the next few years. The first is standalone indoor waterparks. Currently a few operations have indoor slides, but no indoor standalone waterparks have been built to date. I expect that we will soon see major indoor waterparks with signature rides under construction. The second major trend, which we already are seeing, is the addition of signature rides to both existing parks and new ones being built.

In theme parks and aquariums, there’s huge potential for future growth. Turkey’s young, educated population are eager patrons of the new leisure facilities, and their creativity and vision will guide development in new and fresh directions. • • •

Editor’s Notes, Issue #47

Martin Palicki
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This may be our official annual International issue, but really every issue has an international flavor. So much of the economic engine that is driving our themed attraction industry is happening overseas. New developers and designers are shaping attractions in Asia, Australia and South America. Thankfully, the stable of North American and European companies also are involved in this global attraction expansion. But it is an expansion that comes with challenges.

In this issue, we look to address some of those concerns (contracting and credits), provide institutional resources (TEA, IAAPA), and delve into the myriad of opportunities available around the globe, and not just in the expected hot spots.

Despite all the technology advances, I find it somewhat surprising that there is still an “analog” element at play here. Doing business in China, for example, is inordinately more complicated without boots on the ground in China. We’ve tapped into some key companies like FUNA and BRC to help explain what is required to be successful overseas.

Of course, the story doesn’t end here. As the market continues to grow, InPark will grow also, covering the international scene in every issue and online. Be sure to grab hard copies of the magazine at the IAAPA Asian Attractions Expo in Singapore and Noppen’s Theme Park Expansion Summit in Shanghai. And keep earning those frequent flier miles.

 

-Martin Palicki

 

 

Photo essay: spectacle

Martin Palicki
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Photo essay: spectacle

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Theas countdown begins

Martin Palicki
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Theas countdown begins

It’s only a week until the 2013 Theas Awards program at the Disneyland Hotel in Anaheim, California. Perhaps even more exciting, InPark editors Martin Palicki, Judith Rubin and Joe Kleiman will all be reporting from the event (well, maybe Judy won’t be reporting too much as she is receiving an award!). Look for photos from the red carpet, interviews with award recipients and a slew of other features as InPark takes Southern California by storm!

TICKETS ARE STILL AVAILABLE FOR THE THEAS HERE

2013 Summit Theas 3

KidZania Opening Newest Location in Bangkok March 29

Joe Kleiman
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KidZania Opening Newest Location in Bangkok March 29

773715_524109010957015_1377349771_oBangkok, Thailand — KidZania, one of the most inventive kid’s entertainment brands, has unveiled its latest location in Bangkok, Thailand. This marks the foundation of KidZania’s 12th interactive kids’ city and expands KidZania’s reach to nine different countries, with parks in Mexico, Portugal, South Korea, Indonesia, Malaysia, Japan, Dubai, Chile and now Thailand. KidZania’s unique blend of role play in ultra-realistic, kid-sized city environments has made it one of the fastest growing kids’ interactive entertainment brands in the world.

KidZania Bangkok is the largest KidZania attraction in Asia, introducing kids to more than 80 careers in an indoor replica of a real-life city, complete with kid-sized streets, buildings, utilities and vehicles.  Poised to become an educational landmark, KidZania Bangkok endeavors to empower, inspire and entertain children aged 4-14 throughout Thailand.

“KidZania Bangkok joins a global community that connects more than 20 million children from around the world as a way to promote change, inspire global citizenship, and build strong community awareness,” said Xavier Lopez Ancona, president and founder of KidZania. “We believe KidZania Bangkok is an exceptional addition to the Thai community – delivering real-world, learning moments that inspire kids to be their best selves and make their world better.”

Located at Siam Paragon Bangkok, the country’s most prestigious shopping mall, young visitors enter KidZania Bangkok through the park’s mock airport into the sprawling 10,000 square meter, kid-sized city.  Once in the park, kids choose from more than 80 careers (doctor, police, chef, model, reporter, etc.) and 65 establishments (city hall, bank, restaurants, hospital, sports stadium, etc.) that it takes to run a city.

Aspiring pilots and aircrew can climb into a real Air Asia Boeing 737 fuselage and cockpit for a test flight. Future auto mechanics can learn new skills at the B-Quik auto repair shop. Or, children can explore KidZania Bangkok’s more unique establishments, such as the Green Tea Factory or Drinking Water Research Center.

“KidZania Bangkok is the only kids’ destination of its kind in Thailand, where children have an authentic and powerful educational and social experience, rooted in real-life and wrapped in the fun of play,” said Mr. Scott Schubert, vice chairman of Kids Edutainment Holdings (Thailand) Co., Ltd., and CEO of KidZania in Thailand.  “At KidZania, kids role play as teachers, chefs, surgeons to learn about careers. It’s this type of active learning that instills self-confidence, builds self-esteem and ultimately, prepares a child for a bright future.”

As with all KidZania attractions, the corporate partners are an integral part of the experiences and add authenticity to the career-based, role-playing activities.  KidZania Bangkok has partnered with 22 well-known  global and local brands, including Air Asia, AIS,  B-Quik, Brand’s Junior, Canon, Chang Drinking Water, CIMB Thai, Coca-Cola, Honda, Hoya, McDonald’s, CP-Meiji, Muang Thai Life Assurance, Oishi Restaurant, Oishi Green Tea, PTT, Q-House, SCG Tra Chang and Cotto, 7-Eleven, Siam Paragon Department Store, SmartHeart and Meo, Stabilo and others.   KidZania Thailand will open to the public on March 29, 2013.

www.KidZania.com

Sky-Skan and the Franklin Institute Travel “To Space and Back” With New Digital Dome Production

Joe Kleiman
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Sky-Skan and the Franklin Institute Travel “To Space and Back” With New Digital Dome Production

891774_10151494173799860_278683571_oPhiladelphia, PA, USA — Philadelphia’s The Franklin Institute is home to the nation’s second oldest planetarium. Although it is a historic cornerstone to museum, the Fels Planetarium continues to leap forward in technology standards. Now, nearly 80 years since the 1933 opening of the Fels Planetarium, The Franklin Institute has debuted the most technologically advanced show ever presented in the Planetarium – and the first full dome show every produced by The Franklin Institute, in partnership with Sky-Skan, the world’s leading manufacturer of immersive digital theaters.

gallery5Co-written and produced by The Franklin Institute’s Chief Astronomer and Planetarium Director Derrick Pitts, To Space & Back explores how our everyday lives are directly affected by the technologies developed for use in space exploration. Innovations such as alternative water purification systems and energy sources, turbine blades, home insulation, improvements in car safety and better fuel efficiency are all a result of space research and exploration, and all have directly impacted modern life. “Every time we use GPS, look at images of Earth from space on computers or even use our smartphones to connect with friends and family, we’re using technologies developed for space applications or connecting directly to satellites in orbit,” explains Pitts “To Space & Back allows us to engage audiences of all ages in the realization of the many ways in which space exploration impacts us.”

gallery4Projected in 4K resolution, at 60 frames per second on the 60-foot seamless dome of the Fels Planetarium, To Space & Back is a completely immersive experience showcasing the most advanced Planetarium technology.  The show is narrated by BBC’s Top Gear host James May, and includes scenes shot right here in Philadelphia.

To Space & Back is being distributed worldwide, and will soon debut at the Maryland Science Center in Baltimore, MD; Melbourne Victoria Museum in Melbourne, Australia; New Jersey State Museum in Trenton, NJ; Tellus Museum in Cartersville, GA; Vanderbilt Planetarium in Centerport, NY and SongAm Space Center, Gyeonggi-do, South Korea.

To Space & Back runs daily in the Fels Planetarium. General Museum admission includes one Planetarium show.

www.fi.edu

 

WonderWorks Unveils New Wonders of Magic Show Featuring Pigeon Forge’s Longest-Running Headline Performer

Joe Kleiman
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WonderWorks Unveils New Wonders of Magic Show Featuring Pigeon Forge’s Longest-Running Headline Performer

74454_10151485174444435_587979863_nPigeon Forge, TN, USA — In a nostalgic trip to yesteryear, the “Enchanted Flower Garden” blooms once again in a spectacular display of color and life. This particular illusion, not seen on an American stage since the 1940s, is part of WonderWorks’ new Wonders of Magic show headlined by internationally-recognized magician, Terry Evanswood.  Performing at WonderWorks since 2010, Evanswood will leave the whole family spellbound during this spectacular all new show featuring world-famous illusions, thrills, suspense and more!

Designed to take audiences to the edge of reality and beyond, the all new show has opened with daily performances in its 250-seat Imagination Theatre and also features a death-defying escape that would make Harry Houdini proud.  Always interactive, Evanswood invites audience members to manacle him in locks and chains leaving him only 30-seconds to escape a 36-inch, whirling, solid steel, buzz saw descending to its final impact.  Will he escape?

Celebrating 17 years of providing awe and wonderment to the millions of people he’s entertained, Evanswood is the longest-running headline performer in Pigeon Forge, a widely popular, must-see tourist destination in the foothills of Great Smoky Mountains National Park and within a one-day drive of most major cities in the eastern United States.  Complimented by a talented cast, Evanswood is one of the most outstanding performers in the industry and is one of a very select group of artists to ever earn a “Merlin,” a highly sought-after award given only to the most elite magicians.  Other notables to receive the Merlin include David Copperfield and Siegfried & Roy.

Designed for audiences of all ages, Wonders of Magic features never before seen illusions, from the intimacy of award winning sleight-of-hand illusions, to mind-boggling grand illusions and beyond.  Additionally, audience members witness a tribute of Titanic proportions as a woman defies gravity as she floats off a water fountain ten feet above the stage.  And, highlighting the uniqueness of the Smoky Mountains, Evanswood recreates on stage one of the area’s most famous events – the dance of the summer fireflies.  Every summer only in the Smokies, thousands of fireflies light, in unison, and illuminate the darkened foothills of East Tennessee – a phenomenon unexplainable by science.  Evanswood highlights this natural dance of light event, in a way only he can create, and an illusion only seen during Wonders of Magic.

Plus during the show, Evanswood teaches the entire Wonders of Magic audience a trick guaranteed to amaze their friends and family for years to come.  At every performance, Evanswood selects children to not only participate on stage, but also to learn a little magic themselves.  Additionally, Evanswood shares a heartfelt message in every show about hope, love and the reminder of the real “Wonders” of the magical world we all share together.

But, wait as there’s more!  Evanswood invites guests to take a journey down memory lane through the “Hall of Magic” at WonderWorks.  In this free museum showcasing magic’s history, guests have the opportunity to meet the great magicians of the past.  Evanswood serves as the audio tour guide in this all new shrine to magic as visitors are able to see artifacts, costumes, props, autographs and personal memorabilia from a wide collection of magicians including Blackstone, Thurston and the great Harry Houdini.

One of the most affordable shows guests can experience in the Smokies at only $14.99 plus tax per person, Wonders of Magic is located inside WonderWorks, an indoor attraction uniquely housed in an upside-down building – a must-see for visitors to East Tennessee and locals alike.  The building appears to have been ripped from its foundation and set back down on its roof.

WonderWorks is an “amusement park for the mind,” combining education and entertainment in more than 100 hands-on exhibits that will spark the imagination and stimulate the mind. Visitors to the attraction will enjoy a variety of NEW experiences including the Virtual Army Experience that allows guests (ages 13 and above) to sit in a Humvee and test their skills on a virtual battlefield!  Also new this year, visitors can explore an oversized version of a Lite-Brite and become a human lightening rod by touching 100,000 volts of electricity inside the Tesla Coli exhibit.  Plus, visitors can be blown away by 65-mile per hour hurricane-force winds, maneuver the controls of a NASA spacecraft to land a shuttle, lay on a bed of 3,500 nails, pilot a fighter jet, design and ride a 360-degree virtual roller coaster, climb a 50-foot tall ropes challenge course, compete in a game of lazer tag and much more.

In 2012, WonderWorks added the Wonders of Flight tethered balloon ride allowing guests to the Smoky Mountains the ability to view the world-renowned tourist destination in a completely new way – from up to 400-feet in the air.  One of only two attractions of its kind in the Southeast and different from any other East Tennessee attraction, guests board an open air gondola beneath the giant blue and green helium-filled, completely tethered, 72-foot diameter balloon, and experience the sensation of being on a flying balcony while seeing an unmatched, 360-degree panoramic view of the Smoky Mountains and beyond.

WonderWorks is open every day from 9 a.m. to midnight and also operates in Orlando, Fla., Panama City, Fla., Myrtle Beach, S.C. and Syracuse, N.Y.

www.wonderworksonline.com.

Premier Rides’ Service Division Takes on Hong Kong’s Ocean Park

Joe Kleiman
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Premier Rides’ Service Division Takes on Hong Kong’s Ocean Park

470883_10150913671846390_1692658985_oBaltimore, MD, USA — Premier Rides’ aftermarket ride support division, Premier Service, has been selected by the 2012 Applause Award winner, Ocean Park Hong Kong, to provide technical services and support for multiple rides over an extended period of time. This award marks one of Premier’s largest service related contracts to date. Premier and Ocean Park will work together to incorporate elements such as the latest in new ride technology into existing legacy rides, which are still extremely popular with the millions of guests that visit Ocean Park each year. The upgrades will include the incorporation of state-of-the-art controls and braking technologies as well as other innovative features, ensuring that the rides can operate reliably and efficiently for many years to come. Premier and Ocean Park’s technical staff will work closely together to complete these upgrades.

George Tso of Ocean Park Hong Kong with Premier’s Parts and Service Manager, Melissa Timco.
George Tso of Ocean Park Hong Kong with Premier’s Parts and Service Manager, Melissa Timco.

Jim Seay, President of Premier Rides, commented, “We have done technical projects before with Ocean Park; they have a very talented maintenance team with excellent skill sets and are passionate about keeping their equipment operating at the highest level. Ocean Park has a reputation for setting the bar high for the quality of the guest experience and the quality of their equipment.”

Premier Service has seen a significant increase in its business due to the tremendous global growth of the amusement industry. It has established a Premier Rapid Response Team™, which has already been dispatched to multiple parks to augment existing staff for parkwide rehab efforts or to address specific technical projects.

Premier’s technical staff has already been onsite and will continue their presence for an extended period. Seay added, “We are honored by the trust placed in us by Ocean Park’s management and look forward to a long-term cooperative effort.”

 

www.premier-rides.com

 

David Bowie is . . . Sennheiser

Joe Kleiman
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David Bowie is . . . Sennheiser

883716_10151456922693880_1927530545_oLondon/Wedemark, UK — The world’s leading museum of art and design, the Victoria and Albert Museum in London, has curated a unique exhibition on one of the most influential artists of our times: David Bowie. Designed to take visitors on an unforgettable, multi-faceted journey of sound and style, “David Bowie is” will open its doors to the public on 23 March. In order to ensure the best audio experience for visitors, the V&A has worked in partnership with audio specialist Sennheiser, which – alongside other audio equipment – deployed its guidePORT audio guide system and two immersive 3D sound simulations.

David Bowie has been at the forefront of the world of popular music for nearly 50 years, and his immense creativity positions him as one of the most innovative performers of all time. His work is marked by continual re-invention, intellectual depth, musical innovation and striking visual presentation. Re-tracing Bowie’s creativity and influences from all areas of art, the exhibition shows a wealth of material, including videos, stage costumes, album covers, stage sets, photographs and of course Bowie’s music. For this, the exhibition’s curators, V&A’s Victoria Broackes and Geoffrey Marsh, were given unprecedented access to the David Bowie Archive.

544590_10151462350183880_1541483420_nThe exhibition is designed to be an immersive audio experience. Sound quality is therefore one of the most critical elements, and the organisers have drawn on the expertise and technology of audio specialist Sennheiser to craft the exhibition’s rich soundscape.

Fittingly for a tribute to an artist that has embraced technology throughout his career, the exhibition uses leading edge tools to blend sound and vision. Audio guides, powered by Sennheiser’s guidePORT system, automatically provide the music and soundtrack when visitors approach the exhibits and screens, and seamlessly integrate all sound material into the tour. The exhibition will use 550 bodypacks with Sennheiser stereo headphones, offering a simple solution that lets the visitor explore Bowie’s music, art, and style with all their senses.

While two audio events are directly stored on the visitors’ bodypack receivers – a welcome text when entering the exhibition and an “extro” when leaving – all other music and video sound is transmitted as real-time, lip-sync stereo audio from eleven twin cell transmitters. These rack-mount units are located in two control rooms that also accommodate the control PC for the guidePORT system. The visitors’ receivers automatically download the audio when they pass by the corresponding guidePORT antenna units, and “know” which track to play when they approach so-called identifiers, small trigger units placed near the exhibits – just like an indoor GPS.

“This is a fully automated yet entirely personal tour, as the exhibition can be explored in whatever order and at any pace whatsoever. The audio is always played at the right time for each visitor,” explains Norbert Hilbich, Sennheiser Application Engineering, who assisted in the set-up of the guidePORT system. Tours with a tour-guide are possible too. For this, the museum uses a convenient bodypack transmitter with a headset microphone, enabling the guides to both make tailor-made commentary for their guests and trigger any of the pre-recorded exhibition material as they like.

The audio voyage through the exhibition culminates in two extraordinary 3D audio experiences. Viewing footage of David Bowie perform live concerts and recordings filmed for TV, visitors are enveloped within a fantastically spatial performance of his music delivered by hidden Neumann and Klein+Hummel loudspeakers. This 3D sound experience is also used during Tony Visconti’s evocative “mash-up” of Bowie songs, created specially for the exhibition by Bowie’s long-term producer.

To enable both stereo and mono material to be played as a 3D reproduction, an upmix algorithm by Sennheiser’s Gregor Zielinsky was used. “We had some really old mono material, not exactly recorded under the best of circumstances”, explained Gregor Zielinsky, International Recording Applications Manager. “With the algorithm and some fine-tuning in the studio we ensured that this rare material can now be enjoyed in an astonishingly new form.”

Geoffrey Marsh, co-curator of the exhibition, said, “’David Bowie is’ will integrate over 300 objects and costumes from the David Bowie Archive with high-quality sound and video to create a seamless evocation of Bowie’s career over five decades. This is the first major UK exhibition where sound is an integral part of the interpretation. Working with Sennheiser on audio delivery has been a fantastic opportunity. They have pushed the boundaries as to how sound can evoke, provoke and inspire visitors and they have created a genuinely multi-media museum experience which has been a challenging objective but one we are delighted to have done with Sennheiser’s support and expertise.“

Paul Whiting, President of Global Sales at Sennheiser, commented: “The Victoria and Albert Museum designed ‘David Bowie is’ to be as much about the sonic as the visual. The Sennheiser audio guide and groundbreaking sound system were installed with this in mind. Our sound engineers have used their considerable expertise and the kind of audio design normally found only at major music events. Sennheiser was innovating when many of these sounds were created, and we have pushed the barriers of sound again to enable you to hear Aladdin Sane, Ziggy Stardust and the Thin White Duke the way Bowie, Visconti or Eno intended.”

Following its run at the V&A the exhibition will tour internationally (venues to be confirmed).

www.sennheiser.com.

BaAM Nominated in Best in Sports Event and Experiential Marketing Category for 2013 Sports Business Awards

Joe Kleiman
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BaAM Nominated in Best in Sports Event and Experiential Marketing Category for 2013 Sports Business Awards

68343_411676615570123_153037043_nToronto, Ontario, CA — On Monday, March 18, the SportsBusiness Journal recognized outstanding achievement in the business of sports by announcing their nominees for the 2013 Sports Business Awards.  BaAM received a nomination in the Best in Sports Event and Experiential Marketing Category for our spectrum of work completed March 1, 2012 – February 28, 2013.

480094_373194662751652_1460586984_nThis past year was a busy one for BaAM, marked by large-scale cornerstone marketing events and once-in-a-lifetime sports heritage celebrations.  During the eligibility period, BaAM designed, developed, managed and operated events across North America, including MLB All-Star FanFest in Kansas City, multiple site activations and festival pageantry for the 100th Grey Cup Festival in Toronto, Miami Marlins FanFest at the new Marlins Park, Kansas City Royals FanFest, Rose Bowl Tailgate and Pep Rally events, and more.

422044_10150701355687349_1424928437_nThe May 20 issue of SportsBusiness Journal will feature Sports Business Awards nominees. Winners will be announced live at the Sports Business Awards Ceremony, to be held on Wednesday, May 22 at New York Marriott Marquis at Times Square in New York City.

www.baamproductions.com

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