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New Kohl’s Wild Theater at the Milwaukee County Zoo Premiers May 28

Free theater performances throughout the summer promote conservation

MILWAUKEE–(BUSINESS WIRE)–Kohl’s Department Stores is partnering with the Zoological Society of Milwaukee and the Milwaukee County Zoo to debut Kohl’s Wild Theater on Memorial Day weekend. Bees, butterflies, polar bears and orangutans will talk and sing through the magic of theater during three original, professionally staged plays at the new Kohl’s Wild Theater premiering on Saturday, May 28, at the Milwaukee County Zoo. As a live, interactive, family-friendly theater, Kohl’s Wild Theater promotes conservation through drama, puppetry, games and songs. The theater is made possible by a $1 million donation from Kohl’s through the Kohl’s Cares® cause merchandise program, which sells special merchandise, including plush toys and books, and donates 100 percent of the net profit to benefit children’s health and education initiatives nationwide.

“We are thrilled to partner with the Zoological Society of Milwaukee to bring this exciting new educational programming to the Milwaukee County Zoo,” said Julie Gardner, Kohl’s executive vice president and chief marketing officer. “Kohl’s is committed to children’s education and to being an environmentally responsible retailer, and we are proud to support this family theater experience as a fun way to teach kids important lessons about conservation and wildlife.”

This summer at the Zoo, on the Kohl’s Wild Theater stage, 15-minute plays will rotate five shows a day, seven days a week. The performances feature different conservation messages and are free to zoogoers when they pay regular Zoo admission. Professional playwrights, actors, set and costume designers, musicians, and a puppet maker have created these theatrical performances. Audience members will share in the fun and become part of the action by singing songs and helping the onstage characters.

The Kohl’s Wild Theater performances run Saturday, May 28, through Monday, Sept. 5. In addition to the plays on stage, zoogoers will find impromptu skits at some animal exhibits and short performances on Zoo pathways.

“Theater can have such a powerful impact on people,” says Dave McLellan, theater coordinator for the Zoological Society. “The Kohl’s Wild Theater program is a fun and entertaining way to reach out to the community and show people easy ways they can contribute to our mission of conservation. We are thankful to partner with Kohl’s to bring a best-in-class program to zoogoers in Milwaukee.”

In addition to the theater performances and impromptu pathway plays at the Zoo, starting in October, the Kohl’s Wild Theater program also includes performances out in the community. The year-round community outreach program brings Kohl’s Wild Theater performers into the community to present 40- to 45-minute performances at various venues such as schools, libraries, community centers and major special events.

Since 2000, Kohl’s and the Kohl’s Cares program have combined to give approximately $38 million to support charitable initiatives in the metro-Milwaukee area. For more information on the Kohl’s Wild Theater program, visit www.wildtheater.org this spring. To purchase Kohl’s Cares® cause merchandise, visit any Kohl’s store or shop online at www.kohls.com.

About Zoological Society of Milwaukee
Established in 1910, the Zoological Society of Milwaukee (ZSM) is a private non-profit organization whose mission is to conserve wildlife and endangered species, educate people about the importance of wildlife and the environment, and support the Milwaukee County Zoo. The ZSM has 53,500 member households and gave more than $7.3 million in support to the Zoo in 2008-‘09. For information, visit www.zoosociety.org.

About Kohl’s Department Stores
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,097 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $180 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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