ACT Lighting and the RHC Holdings family of companies have formed together to launch a new entity: ACT Entertainment.
The new ACT is a streamlined organization that takes a holistic approach to the industries it serves, curating critical entertainment technologies and bringing products and services to its clients across multiple distinct markets.
“We are exclusively focused on empowering our customers with the tools and support they need to enhance their, and their clients’, creative visions,” said Ben Saltzman, CEO of ACT Entertainment. “ACT Entertainment enhances live experiences by discovering, developing and delivering products that create value for our customers while supporting our products with industry-leading service and education.”
Headquartered in Jackson, Missouri, ACT Entertainment will operate from its facilities in New York, Los Angeles, Toronto, Texas and Massachusetts.
Dale Williams, President and COO of ACT Entertainment noted, “Given the challenges faced by the entertainment industry in the past year, it was clear to us that we needed to be a more unified and efficient organization, a more nimble and agile entity that works more effectively together. The need for internal change grew organically as our industries evolved and changed. By unifying all of our companies into a single solution, ACT Entertainment positions ourselves to better service each of our markets as their industries rebound.”
“As ACT Entertainment we will be better able to match our product brands with customer needs while servicing each end market in the way that makes sense to them,” said Saltzman. “We’re building something bigger to universally address the entertainment industry in a new and exciting way.”