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Alton Towers recruits "Adrenaline" reality TV star Jack Osbourne to help develop concept for new 2012 "Nemesis" attraction

Photo: Alton Towers

Alton Towers forecasts the new attraction as “psychologically and physically thrilling, taking place in a dark, intense underground setting” and based around the back-story of the original Nemesis attraction, which opened in 1994. As Director of Fear, Osbourne will be involved throughout the attraction’s development stages and will be the first to test it out, guaranteeing that every element is as scary as possible. The name for the attraction is set to be revealed in the coming months by the resort’s Fear Experts.


Alton Towers Resort [UK] announced that Jack Osbourne, best known for the 2005 British reality TV series “Jack Osbourne: Adrenaline Junkie” has been employed to ensure that the theme park’s forthcoming attraction; due to open on 24th March 2012, is ‘the most terrifying to date.’ Osbourne in his new role as ‘Director of Fear’ is working alongside Alton Towers Resort’s Fear Experts to develop the concept for the attraction. Alton Towers reports, ‘He is already talking about putting a heart rate monitor at the attraction’s exit to record just how scary it is.’

According to Alton Towers, “Osbourne’s daredevil encounters whilst filming ‘Adrenaline Junkie’ have equipped him for the position, allowing him to call on all of his death defying experiences to shape and create a new type of attraction that is unlike anything else in the world. Osbourne’s most fearful experience to date – a caving expedition – inspired the new attraction, designed to spark a sense of terror underground.”

“The Resort is loving having Jack around. After settling into his new office at Alton Towers Resort, Jack’s first task will be to ensure the chosen location is the deepest, darkest area of the Resort by venturing underground himself,” says Katherine Duckworth, Head of Consumer Marketing from Alton Towers Resort. “We are hoping that Jack will run his ideas past his dad, the Prince of Darkness, Ozzy Osbourne, famed for biting the heads off bats! There really are no limits in terms of complete fear for the attraction and we are confident that the attraction will deliver just that when it is unleashed in March.”

Visit www.altontowers.com/2012

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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