Monday, September 27, 2021

Asian initiative

Themed Entertainment Association reaches out to international community

by Jeff Mayer

This article originally appeared in InPark Magazine issue #41, 2012

The Themed Entertainment Association (TEA) is expanding its reach to Asia, presenting opportunities for entertainment venue owner/ operators, industry professionals, fabricators and suppliers to leverage their knowledge and relationships to serve the explosive growth in the region.

Last year, at IAAPA’s Asian Attractions Expo 2011, the TEA hosted an event at Universal Studios Singapore, with over 100 attendees. This year, the TEA will have its first trade show booth at IAAPA’s Asian Attractions Expo 2012 in Hong Kong, allowing attendees to meet TEA leaders and to learn how they can improve their business through this vibrant association. The TEA will also be participating in an event with IAAPA at Ocean Park, Hong Kong on the evening of June 6. Later, in autumn of 2012, look for an event in Shanghai with Walt Disney Imagineering, Crystal CG and other entertainment industry leaders.

The TEA represents the world’s leading creators of compelling places and experiences with over 750 member companies on every continent. Celebrating its 20th year, the TEA is engaging the entertainment and cultural attractions industries in meaningful events like The TEA Summit and the Annual Thea Awards, celebrating excellence in attractions, along with behind-the-scenes tours in key locations worldwide. TEA’s next international conference is SATE 2012 (Story Telling + Architecture + Technology = Experience) in Paris, September 19-21. The theme of this global event is “Cultural diversity in Themed Entertainment: Obstacle or Opportunity?”

Industry members interested in knowing more can find TEA events and social media channels for dialog and to share values and business interests. More information is at http://www. teaconnect.org. • • •

Jeff Mayer is a leader of the TEA Asian Initiative. He is Director of International Planning at Bassenian Lagoni Architects and CEO at Jeff Mayer + Partners, LLC.

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