Wednesday, February 28, 2024

Alterface founder Benoit Cornet launches his next BoldMove

A pioneer in the design and installation of interactive attraction,, Benoit ‘Ben’ Cornet, well known previously in the attractions industry as the Founder and CEO of Alterface, announces the launch of BoldMove Corporation.  He and his company will be advising theme parks & leisure venues on selecting the best technology for their digital attraction, building it with a dedicated team and guiding them through budgeting and procurement processes. Completely vendor-independent, the optimum and most budget-friendly configuration will be compiled for each venue and customer. 

BoldMove will also advise technology vendors and ride manufacturers in applying the most suitable technology for the best visitor experiences. The company supports all who are rolling out IPs in entertainment or other markets, and corporations looking for a premium brand experience. 

BoldMove combines a close connection in the research and academic world with a permanent technology watch on the market. This provides a better understanding of emerging technologies such as VR, AR, MR, Multi-Agent and Artificial Intelligence, and how these can be applied in a smart way to enhance visitor experiences.

Benoit Cornet, Founder and Chief Creative Officer of BoldMove Corporation, explains: “Everyone is currently battling against a worldwide virus that is keeping the entertainment industry in a firm grip. Now is the time to be agile and prepare for the post-crisis era with attractions that are innovative and smart, offering a fast & high return on investment. With BoldMove we are flexible and neutral, and help customers achieve the most efficient, fun and future-proof digital attractions to revive their parks and venues.”

Two decades of interactive expertise

BoldMove brings two decades of experience in the field of media-based and interactive attractions – invaluable expertise when it comes to designing an interactive ride or when adding interactivity to attractions such as roller coasters, rapid rivers and slides, theatres, and many others.

At Alterface, Benoit grew his company into a globally recognized market leader of interactive technologies and dark rides. He pioneered the first interactive theater – Desperados (France) and the first rotating theater – The House (US). More recently Benoit was instrumental in rolling out, with the Alterface team, the innovative and multiple award-winning Erratic Ride Popcorn Revenge at Walibi Belgium. Following the Alterface experience, BoldMove is a logical next step on his successful career path, stretching from Europe to the US and Asia. 

Join the BoldMove partner network

Bowing on a reliable and trusted international network, over the past few years, Benoit has successfully partnered with Polymorph, Painting with Light, King Concept, Pure Imagination, and Bonart, with more on the way. He invites other experts to join the partner network and to reinforce each other in creating powerful digital attractions together.

Benoit concludes: “In this industry it’s all about people! The current crisis demonstrates more than ever before the need to cooperate and forge strong partnerships with people you can rely on. We complement our core management, sales & project teams with dedicated experts from creative & concept development and master planning to technology implementation. This allows us to offer the best of everything and infuse projects with innovative technologies, creative ideas and broader perspectives. As a result, the customers profit from an aligned expertise to offer visitors the best ever digital experience!”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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