Thursday, April 18, 2024

BoldMove to share Marsupilami and Smash & Reload attractions at upcoming industry events

BoldMove Nation announced its participation in two upcoming live leisure trade shows in Riyadh and Barcelona. “We are in a ‘people’ business, realizing dreams and forging alliances with industry partner and customers so it is very important to meet eye-to-eye,” says Benoit Cornet, CEO of BoldMove Nation, who has been exhibiting at IAAPA and many leisure shows during the past twenty years.

The BoldMove expert team has developed an extensive portfolio of products based on its expertise in dark rides, media content and technologies, alongside integration of IP and storytelling. All components and modules are fully scalable to fit leisure venues and visitor profiles. BoldMove’s services include technical and master planning, experience design and storytelling up to executive production and business strategy.

Image courtesy of BoldMove Nation.

In Riyadh at Saudi Entertainment and Amusement (Sept. 7–9), Cornet is hosting booth 1D40 with partner Fabrice Guichard of Polymorph, specialist in 3D media production and virtual reality. They will present the Smash & Reload interactive dark ride family, Houba City & Houba World solutions with AR, VR, interactive and mixed-reality attractions around the successful Marsupilami characters. The Houba City pop-up concept is ideally suited for shopping malls and indoor leisure venues, interconnected by BoldMove’s phygital AR Hybrid Quest.

At IAAPA Expo Europe in Barcelona (Sept. 27–30), BoldMove will exhibit on booth 2-1584. The expert team invites everyone interested in discussing ideas on experience design, integrated storytelling, media content, technical planning, business operations/strategy & marketing. All ingredients needed for a successful happy world offering memorable and immersive experiences.

Image courtesy of BoldMove Nation.

On show will be Smash & Reload, BoldMove’s family of media-based interactive dark rides, combining a fun gameplay with smart ride system by partner Triotech. It can stand alone or be integrated in a themed park area alongside other attractions. Both versions of Smash & Reload offer the best price to throughput ratio across the industry. The all-family fun gameplay is built around the hilarious TooMush IP, developed in co-creation with partner Polymorph. Houba City and Houba World offer a mix of activational attractions for an immersive experience amongst the cutest Marsupilami friends in the Palombian forest. In Houba City visitors can find their own urban style, working on personal development and expressing their creativity at recurring workshops in the Houba Academy. AR Hybrid Quest is a mixed reality game, offering a transmedia experience across an adventurous indoor or outdoor trail, with assigments at virtual portals and physical checkpoints.

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