Thursday, September 21, 2023

Dimensional Innovations and Heritage Werks deliver Dallas Mavericks experience at the Texas State Fair

Dimensional Innovations (DI), in partnership with the Dallas Mavericks, JRA – Part of RWS Entertainment Group, Heritage Werks and DI Build, announced Mavs Vault, presented by ShiftKey — an immersive, public exhibition highlighting the organization’s 42-year history through never-before-seen artifacts, archival footage, merchandise, memorabilia and more. Located within the Hall of State at Fair Park at this year’s State Fair of Texas, the exhibit is open to fans now through October 23.

DI, an experience design, tech and fabrication firm, worked in close collaboration with JRA, an attraction design company, to create an engaging experience for all who entered the vault. Heritage Werks, the Mavs heritage agency of record, that specializes in archival storytelling, helped curate the content while DI Build helped execute the implementation of the built space. The Mavericks provided strategic oversight and direction throughout the process.

Photo courtesy of Dimensional Innovations and Dallas Mavericks.

Mavs Vault, located in the Hall of State, opened with a special VIP preview on September 28, showcasing colorful displays, historically-relevant artifacts, playful interactives and unique photo opportunities. Admission into Mavs Vault is free with paid entry to the State Fair of Texas through October 23.

“When fans and onlookers step inside Mavs Vault, they’ll be given a unique glimpse into the organization — the likes of which they’ve never experienced before,” said Justin Wood, Professional Sports Practice Director, DI. “Creating this remarkable exhibit alongside the Mavs and our wonderful partners has been exhilarating, offering a deeper appreciation for the team and the impact they have on the league today.”

“JRA is honored to have worked with the Dallas Mavericks and our partners at Dimensional Innovations, Heritage Werks and DI Build on this exciting project,” said JRA Executive Vice President, Shawn McCoy. “I think it’s ‘safe’ to say that Mavs Vault will be one of the great experiences at the Texas State Fair.”

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