Thursday, September 21, 2023

SEVEN and Warner Bros. Discovery partner to create first Discovery Adventures center

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed an exclusive partnership agreement with Warner Bros. Discovery, a global leader in real-life entertainment, to bring purpose-built indoor adventures centers to the KSA which integrate Discovery’s media content. With this partnership SEVEN is supporting the goals of PIF to transform the entertainment landscape of the KSA by bringing an edutainment attraction to Saudi Arabia that will enable young and old alike to not only be entertained but gain informed insights with educational value.

The first Discovery Adventures center, spanning an area of around 3,000 square meters (32,000 square feet), will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures center globally. SEVEN has partnered with Mycotoo, an agency for entertainment strategy and experience design, to design and develop the Discovery Adventures centers to provide unique, fun entertainment. More Discovery Adventures centers are being planned across SEVEN’s entertainment destinations in the KSA, and details of the new locations and sizes will be announced in due course.

Abdullah AlDawood, Chairman of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centers in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector. With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences. They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”

Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures center for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN. We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”

Delivering the first of the region’s dedicated Discovery experiences, SEVEN’s entertainment destinations will offer unique and exciting entertainment attractions, tailored to meet the requirements and aspirations of Saudi Arabia’s people. Appealing people of all ages, the first Discovery Adventures center in Riyadh will add to the other entertainment attractions in SEVEN Al Hamra.

Discovery Adventures centers will bring adventure and excitement in an unparalleled setting that is purpose-designed for Saudi Arabia and aims to make every visitor the ultimate discoverer. Opening a world of exploration, play and education, the centers will welcome visitors to a research base camp from where they set off on a series of different quests and missions. There are adventures for all age-groups, including multi-person activities for families, friends and school groups.

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