Licensing Expo, produced in partnership with industry trade association Licensing International, continues to lock in the world’s most sought-after IP owners for the 2022 edition spanning a wide array of product categories. Most recently signed exhibitors for the May 24-26 event, held at the Mandalay Bay Convention Center, include Amazon Studios, Netflix, MLB Players, The Coca-Cola Company, Sesame Workshop, La Panaderia, United Talent Agency, TSBA, LAI GAMES, MADE, and Genius Brands International, plus first-time exhibitors Riot Games and Moonbug Entertainment.
“Brand extension as a strategic marketing and revenue-driving tool is taking off across nearly every category — an exciting trend that will be reflected on our show floor in May,” said Anna Knight, SVP of the Global Licensing Group, organizers of Licensing Expo. “We are seeing an incredible variety of brands from every category: sports to gaming, entertainment to FMCG showcased this year. This is the real strength of Licensing Expo as there is nowhere else you can see such a wide variety of brands available for license under one roof.”
Big box retailers, leading manufacturers, and best-in-class licensees are attending Licensing Expo in search of new potential partners, new IP, and to discover new trends, underscoring the industry’s pent-up demand following three years without an in-person trade show. New and notable registrants include H&M, Procter & Gamble, Pull & Bear, Amazon, Kohl’s Department Store, Hallmark Cards, Super RTL GmbH, McDonald’s, Mad Engine, Hot Topic, Burlington Stores, Logitech, the TJX Companies, Rubies Costumes, Taco Bell, Build A Bear, Jakks Pacific, Educas Borras, Old Navy, Primark, ROSMAN, American Greetings and Centric Brands. See the full exhibitor list here.
The event recently opened its online platform, designed to complement the live show, providing registered guests the opportunity to sift through exhibiting brands by category and schedule meetings in advance of the May 24-26 event. Attendees and exhibitors alike are taking advantage of the digital resource, with more than 1,000 meetings confirmed already with five weeks to go, and thousands of requests pending.
Knight continued: “We’re so excited to share the growing exhibitor list with our community; to date, over 230 exhibiting companies are confirmed who represent 5,000+ of the world’s biggest brands from every sector, with still a month still to go. The breadth of interest from brands that have never exhibited before and emergent categories is remarkable and is drawing registrations from big-box retailers, leading manufacturers, and best-in-class licensees.”
Registration for Licensing Expo is free — secure a pass today and log into the digital platform made available to all attendees and exhibitors to begin scheduling meetings with industry-leading brands.