Friday, September 22, 2023

Illuminarium Las Vegas opens in AREA15; new experience based on Georgia O’Keeffe premieres at both Illuminarium locations

Illuminarium Las Vegas celebrated the grand opening of the flagship destination at AREA15. As guests made their way into the venue, they were greeted by Founder and CEO of Illuminarium Experiences, Alan Greenberg, and General Manager of Illuminarium Las Vegas, Calum Pearson. Over 900 guests enjoyed a uniquely curated montage of the Illuminarium experiences including WILD: A Safari Experience, O’KEEFFE: One Hundred Flowers, and SPACE: A Journey to the Moon & Beyond. To complete the evening, Illuminarium gave grand opening guests a sneak peek into their never-before-seen Illuminarium After Dark immersive ultra-lounge experience, featuring stunning visuals synced to the DJ’s music in real-time. 

“People who haven’t been here ask us, what is Illuminarium, and our usual answer is — it’s a place that can take you any place.  But it’s really a place that can take you to your dreams,” said Greenberg. “Perhaps that dream is a once-in-a-lifetime safari experience, seeing one of the rarest animal sightings in the world, walking on the surface of the moon, kicking up moondust and leaving your own footprints like Armstrong, or an eye-popping journey inside the paintings of an American icon. Using a never-before-assembled combination of technologies, scale and content, we create the feeling that you are actually living your dream.” 

O’KEEFFE: One Hundred Flowers, Illuminarium Experiences’ newest experience released on April 28 at Las Vegas’ sister location in Atlanta, Georgia. O’KEEFFE: One Hundred Flowers will take guests on an immersive experience of color, texture, scent and interactivity through the iconic floral paintings of Georgia O’Keeffe, who is known as the ‘Mother of American Modernism.’ Inspired by the best-selling art book, the show brings the beauty of these works to life by amplifying the images on an unprecedented scale, to create a stimulating art experience that transports audiences directly into living paintings. The treasured floral stills are synced with a powerful all-female soundtrack creating a multisensory artistic vision available exclusively via Illuminarium’s unique platform. 

“Georgia O’Keeffe is one of the most admired Modernist painters and a celebrated icon for her crusade in creating a space for female artists,” said Greenberg, CEO, Illuminarium Experiences. “We are inviting the public to experience her work like never before — a showcase of living-and-breathing virtual gardens of her most acclaimed pieces. For fans of O’Keeffe and the book Georgia O’Keeffe: One Hundred Flowers, this is the only opportunity for viewers to interact directly with her work, some of which is not on public display. For those not familiar with her art, this is a fantastic introduction, and we hope guests will continue their education well after their visit to Illuminarium.”

In partnership with Illuminarium partner RadicalMedia, Illuminarium combines and amplifies techniques used in traditional motion picture production and virtual reality that allows visitors to experience real-world, filmed content and authentic, re-created worlds in an immersive environment, all without the use of glasses or wearable hardware. From the savannas of Africa to a journey through space, to an immersive art experience into Georgia O’Keeffe’s most iconic work, guests are immersed in the story as it unfolds around them. The entertainment venue offers experiences including WILD: A Safari Experience and O’KEEFFE: One Hundred Flowers with SPACE: A Journey to the Moon & Beyond (launching soon).

Illuminarium Las Vegas also transforms to a nightly immersive 21 and over experience for Illuminarium After Dark. After Dark provides a new experience each night where the beauty of Illuminarium’s daytime shows transforms into an adults-only escape. This reimagined nightlife environment transports guests to ever-changing, immersive settings including the night markets of Tokyo to the beautiful floral gardens of France, to a mysterious crystal cavern and beyond as they enjoy thematic drinks and perfectly paired bites.

Illuminarium Las Vegas is now open daily at 11 a.m. with the last entry at 7 p.m. for daytime admission. Evening programming at Illuminarium begins nightly at 8 p.m. for adults 21 and over.

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