Wednesday, April 14, 2021

Expo 2020 Dubai corporate partnerships

Corporate partners will play a key role in the delivery and legacy of Dubai Expo 2020, a major world’s fair that will run for six months (October 10, 2020–April 10, 2021) with the theme “Connecting Minds, Creating the Future.” Organizers are projecting attendance of 25 million. — Story by James Ogul

Photo at top: David Abney, UPS Chairman and CEO; Manal AlBayat, Senior Vice President of Business Development & Integration at Expo 2020 Dubai; Jim Barber, President of UPS International

The Dubai 2020 partnership program is three-tiered: Premier Partners, Official Partners and Official Providers. Companies have been recruited from aviation, technology, finance, logistics, telecommunications, travel and tourism sectors.

Participants expect to benefit from global brand exposure as key players in developing the first World Expo to take place in the Middle East/Africa/South Asia region.

At this writing, the list of partners includes:

— DP World, a leading enabler of global marine and inland trade. The company owns and operates 77 terminals globally including the Port of Jebel Ali, less than 10 km from the Expo site, and will play a vital role in the supply chain for the Expo.

— Siemens will target the site of Expo 2020 Dubai as a future business location after closing day. The move supports the legacy aspirations of Expo 2020 Dubai. The company expects this development to support its Vision 2020 and related logistics businesses, creating new growth opportunities globally.

— Emirates Airline will play an important role in bringing visitors to Expo 2020 Dubai as a licensed ticket reseller. With its route network to over 150 destinations it is well placed to support Dubai 2020 in attracting visitors, 70% of whom are expected to travel internationally to visit the expo.

James Ogul is world’s fair editor of InPark and spent his career administering world’s fair pavilions for the US Government. Read his free online book, Tales from the Expo

— Emirates NBD will be the exclusive onsite banking partner for the Expo.

— Etisalat Group will play a key role in creating the infrastructure for the Expo site and facilitate a range of digital interfaces for visitors and participants. It will also provide on-site WiFi.

— SAP is Dubai Expo 2020 Enterprise Software Partner, and will develop technology to enable organizers and exhibitors to analyze data and support the visitor experience.

— UPS is Official Logistics Partner, and will provide more than 27,000 square meters of warehouse space and a team of 1,000 employees during the Expo in Dubai. The company has similar prior experience, as logistics sponsor for the Beijing 2008 and London 2012 Olympic Games.

— Dubai Electricity and Water Authority (DEWA) will work with the Expo to deliver renewable energy, electricity and water projects.

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