Los Angeles, CA, USA — MacGillivray Freeman Films, the world’s best-selling producer and distributor of films for IMAX theatres, has announced its new division, MacGillivray Media (MacG Media). Tapping into MacGillivray Freeman Films‘ unique and acclaimed history of visual storytelling, MacG Media is offering both corporate and non-profit clients a broad range of content-creating services for all platforms, including IMAX films, theatrical films, television, 3D digital, new media and mobile.
“With more than 40 years of experience creating compelling stories of the highest quality for IMAX audiences of all ages, we are perfectly positioned to expand our services across these different platforms,” says Shaun MacGillivray, Managing Director of MacGillivray Freeman Films. “As a media company, we can provide the content for a multi-faceted campaign and be the entertainment platform for a corporate brand or NGO that wants to utilize extraordinary visuals to communicate its story to consumers.”
MacGillivray Freeman Films launched its first multi-platform campaign last October. The One World One Ocean initiative is a 10-year, multi-faceted media campaign aimed at raising global awareness of the ocean and galvanizing consumer action to restore and protect it. Over the next five years, the campaign will present three ocean-focused IMAX films including this year’s To The Arctic 3D, a television series, a 3D theatrical documentary, and hundreds of hours of original digital video programming for the web and mobile platforms.
“One World One Ocean shows our ability to harness the power of all media, from iPhone to IMAX, to connect people emotionally to the world,” added Patty Collins, Senior Director of Partnerships and Development for MacGillivray Freeman Films. “We want to use our vast skills as storytellers to help trusted brands engage consumers on key issues.”
One World One Ocean’s inaugural film To The Arctic 3D was released on April 20 as a co-production from Warner Bros. Pictures, MacGillivray Freeman Films and IMAX Filmed Entertainment. The film is currently playing in 50 theaters in North America with nearly $3 million in box office returns to date. Surveys show the film is already impacting viewers’ perception and behavior towards the environment with 88% of those surveyed saying they would make more environmentally-sensitive decisions as a result of seeing the film.
MacGillivray Freeman’s MacG Media division is poised to both generate original material and offer clients exclusive access to its vast IMAX film library. From extraordinary nature images captured in the far corners of the planet and the deep sea, to footage from post-Hurricane Katrina, New Orleans, and modern Saudi Arabia, companies and organizations can now access a rich range of content that is impossible to replicate. To fulfill its client needs, MacG Media has established an in-house digital media production unit including producers, writers, editors, and communications experts skilled in executing multi-platform media campaigns for multiple clients.
MacGillivray Freeman Films has a superb track record working with major corporate brands and non-profits on previous IMAX film projects. Brands and organizations including The Coca-Cola Company, Conoco Phillips, Microsoft, National Wildlife Federation, Polartec, Porsche and Teva have utilized MacGillivray Freeman’s services to engage their consumers on key issues.
Last October, MacGillivray Freeman Films partnered with The Coca-Cola Company to provide IMAX footage of polar bears in the wild for Coca-Cola’s groundbreaking, cause-marketing campaign — “Arctic Home.” The Arctic footage, taken from MacGillivray Freeman’s IMAX film, To The Arctic 3D, was featured across all campaign marketing assets, including Coca-Cola’s TV advertising and website content. Launched in partnership with World Wildlife Fund (WWF), the Arctic Home campaign brought worldwide attention to Arctic conservation.
The campaign, which ended March 15, was an unqualified success. It generated more than 1 billion media impressions and raised more than $2 million in donations for WWF’s Arctic conservation program. The Arctic Home television commercial won Ace Matrix’s “Best Ad of the Year” in the non-alcoholic beverage category, and Advertising Age named Coca-Cola “Marketer of the Year.”
“This was the first time a major brand like Coca-Cola used the power of IMAX storytelling in a marketing campaign of this scale, and we believe it’s the beginning of a new trend in cause-related brand marketing,” added Collins. “Our film footage helped Coca-Cola communicate its message to consumers in a very powerful, emotional way. It’s the perfect case study for how we want to work with other brands and NGOs moving forward.”
About MacGillivray Freeman Films
MacGillivray Freeman Films is the world’s foremost independent producer and distributor of giant-screen 70mm films with 35 IMAX films to its credit. Throughout the company’s 40-year history, its films have won numerous international awards including two Academy Award nominations and three film inductions into the IMAX Hall of Fame. The company’s hit film Everest is currently the highest grossing giant-screen film of all time. Helmed by Oscar-nominated producer/director Greg MacGillivray, MacGillivray Freeman Films is the first documentary filmmaker to reach the $1 billion box office benchmark in worldwide ticket sales. MacGillivray Freeman’s films are known for their artistry and successful blend of education and entertainment, as well as their celebration of science and the natural world.
About One World One Ocean
One World One Ocean is a 10‐year, multi‐platform media campaign that is harnessing the power of film, television and new media to generate greater global awareness of the ocean’s importance to society. As “the ocean’s storyteller,” One World One Ocean will inspire and connect millions worldwide in an effort to catalyze a movement to restore and protect the world’s oceans. One World One Ocean will work in collaboration with MacGillivray Freeman Films, the One World One Ocean Foundation, and other production companies and campaign partners to produce and distribute ocean educational programs around the world.