Friday, September 30, 2022

ISE 2022 adds immersive projection program in honor of the pro AV industry

ISE 2022 will light up Barcelona in May with an eye-catching projection mapping installation. Created and produced by Barcelona-based Flaix Studio, the projection mapping will take place on one of the curved buildings on the Plaça d’Espanya by the Fira Montjuïc — sister venue to ISE’s new home, the Fira Gran Vía.

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The Plaça d’Espanya is a popular traffic junction and landmark within the city. The pillars on the two curved buildings that span Avinguda de la Reina Maria Cristina are regarded as the gateway to the Magic Fountain of Montjuïc, an important Barcelona landmark and tourist attraction.

With the theme ‘I RISE,’ the immersive projection will explore the themes of hope, regeneration and renewal as the pro AV industry returns to former ways of working following the major obstacles caused by the pandemic. The 15-minute program will loop over two hours on three successive nights during ISE 2022.

Get involved

ISE will be inviting exhibitors and attendees over the coming weeks to suggest hashtags that summarise the industry’s hopes for the future, with a view to incorporating the best ones within the projected content. A social media campaign will run in April encouraging people to send their wishes for the future of the audiovisual industry with a single hashtag, some of which will be projected on the mapping in different languages.

I RISE will run from 9:00 p.m. to 11:00 p.m. on Monday, May 9 to Wednesday, May 11. On the first evening ISE will mark the opening with a VIP reception on the roof terrace of the Catalonia Barcelona Plaza Hotel opposite.

Mike Blackman, Managing Director of Integrated Systems Events, said: “Ever since 2018, when we started working towards moving ISE to its new home, we’ve had a really warm welcome from the numerous authorities and organisations that we’ve worked with in Barcelona and Catalonia. This projection mapping is our way of giving something back and saying ‘thank you.’ It will also spread awareness of ISE to the city’s wider population.”

Sergio Garcia Roig, CEO of Flaix Studio commented: “We are very proud to be working with ISE on this great project. I RISE is an immersive installation that for 15 minutes will make the viewer travel through the wishes and aspirations of an entire industry — one that has the vision and mission to make a better world from technology, entertainment and technological solutions.”

Integrated Systems Europe, ISE 2022, will take place at the Fira de Barcelona Gran Vía on May 10-13, 2022. The ISE Conference program runs from Monday, May 9 through to Thursday, May 12.

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