Saturday, April 17, 2021

Jack Rouse Associates Designs Museum Where Receiving SPAM is a Great Thing

Austin, MN, USA – Hormel Foods Corporation has announced the opening of its SPAM® Museum in downtown Austin, Minn.  Jack Rouse Associates (JRA) provided complete planning, design and project management for the SPAM® Museum.

The 14,000 square foot museum celebrates the 79-year history of the iconic SPAM® family of products and the 125-year history of Hormel Foods. It houses a mix of galleries from the previous location and new experiences, including the iconic product’s popularity around the globe, the SPAM® brand today and its history with the military.

“We are excited to open the SPAM® Museum in downtown Austin and share this new, interactive experience with SPAM® fans across the globe,” said Nicole L. Behne, marketing director, Grocery Products at Hormel Foods. “As we prepare to celebrate the 125th anniversary of our company in Austin, throughout the country and the world, this new SPAM® Museum will be a great way for people to connect with the iconic SPAM® products and Hormel Foods.”

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The new SPAM® Museum is located in the heart of downtown Austin and the company hopes this will increase patronage for the surrounding businesses. “It was important for Hormel Foods to have the museum in downtown Austin to support its growth and see this area become a destination for both city residents and tourists,” said Savile C. Lord, manager, SPAM® Museum and community relations at Hormel Foods. “We hope that the new downtown location will allow people to see all that Austin has to offer including great restaurants and shopping.”

The SPAM® Museum is located at 101 3rd Avenue NE, Austin, Minn., and is open seven days a week. Please visit for further details.

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