Monday, December 6, 2021

Jora Vision to lead creative development of Peruvian theme park

Jora Vision selected as the lead creative development partner for Inka Park

Along the coast of Peru the first world-class theme park destination of Latin America comes to life. Here you will be invited to a great adventure in an amazing world, rooted in Latin American culture and stories. The engine and catalyst of the total mixed-leisure development will be a theme park with over 50 themed immersive attractions, embedded in a natural setting. In this theme park you are welcomed to the world of the Inkas, filled with mysterious ruins, archeological adventures and lively Inka cities. Jora Vision is proud to be selected as the lead creative partner for the total development.

Images courtesy of Jora Vision.

The story of Sayri

“At Jora Vision, any new development always starts with a story,” explains Sjors van Roosmalen, Creative Director at Jora Vision. “For Inka Park this is the story of Sayri, set in the days of the Inkas.” The story takes place during the period when the Inka Empire (also known as the Inca Empire) had reached its most prosperous point, with its power and influence firmly established in Peru and beyond. Even though it is set in the past, the story is about the lives and hopes of everyday Peruvians — today as well as in the past. In this classic “coming-of-age” story, Sayri, the young Inka boy who is the protagonist, exhibits the values and virtues that bound the Inka people together with the same purpose and same values that make it possible for contemporary Peruvians, to help create a society that is focused on the welfare of all. This story was created in close collaboration with renown story writer Larry Tuch and forms the basis around which the main theme park is being developed.

“Inka Park follows the promise of the Peruvian dream, just as Sayri followed his own dream,” says Jaime Paredes, Director of Communications of Inka Park. “Inka Park is unique for many reasons. It will not only build the first world class theme park of Latin America, but also the first fully sustainable project of the region that meets the demands of our age. Inka Park does not seek to take away resources from Peru, but instead to bring the latest technology for the benefit of Peruvians. This is a project unlike anything ever seen in Peru and Latin America, a project that meets the standards of Peru’s ancient past eye to eye and sees the future with passion, justice and hope.”

Read how Jora Vision uses technology to bring cultural and corporate storytelling to life.

A mixed-leisure destination for the entire family

While the theme park is destined to be the engine and signature attraction of this total development, it will be surrounded by a well-balanced selection of other leisure components and accommodations. A mixed-leisure destination for the entire family rooted in Latin American culture and stories. Besides the theme park the resort also offers an outdoor waterpark; a retail, dining & entertainment hub; golf park; theatre; bungalow park; hotel; recreational landscape park; and botanical gardens to ensure an impressive diverse combination. All resort components are embedded in a 500-hectare (53.8 million-square-foot) natural landscape setting, where all the fun and excitement is carefully balanced with the feeling of space, fresh air and a relaxing break in nature.

A combination of Art & Science

“When Inka Park contacted us for the first time 4 years ago, their story instantly caught our attention,” explains Floris van Eeden, Senior Design Director at Jora Vision. “Things felt good as we noticed that this project not only comes from the hearts and passion of local people who have dreamt about this for most of their lives, but moreover the initiators also seemed to understand what it takes to make dreams come true. With the right combination of specialist partners, and by the unique approach of our Pre-Masterplanning Study, we enable such projects to become reality. We build magic, but we do so upon solid foundations of logic.”

“We believe designing leisure destinations is a combination of art and science”, explains Pieter Cornelis, Project Strategy Director at Jora Vision. “When those two disciplines come together, the best and most realistic ideas come to life. Based on benchmark analysis and market research, and concluded in a strategic advice we define the starting points for a healthy business case behind our creative concepts.”

Jan Maarten de Raad, CEO at Jora Vision concludes: “We are proud to work with the inspiring Inka Park team and our trusted specialist partners on this unique project. But above all, we are honoured for being able to bring our expertise to Peru, for the benefit and fun of all Peruvians and the people of Latin America.”

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