BaAM Productions announces the appointment of Steve Lange as Vice President, Brand Experience. Lange has spent the past 24 years building an extensive resume of brand, event and project management experience in the sport event industry, developing and delivering innovative world-class events and brand experiences which include multiple Olympic and Paralympic Games. Most recently, he was Senior Director, Look & Wayfinding for the 2016 Orlando Invictus Games and Senior Director, Brand and Creative Services for the 2015 Toronto Pan Am & Parapan Am Games.
According to BaAM President Annemarie Roe: “Steve understands how to develop and implement successful event brands – establishing strategy and standards and then activating across all categories. His record of accomplishments and his success on projects in both North America and throughout the world make him a great fit for our team and our future plans.”