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Merlin to Open Multi-brand Resort in Sprotsolovlia

Poole, UK (April 1, 2012) /IPM News via aPRilfoolSMITH/ — Merlin Entertainments Group, Europe’s leading and the world’s second largest visitor attraction operator, is pleased to have declared unconditional today its takeover offer for the nation-state of Sprotsolovlia, through its subsidiary Merlin Entertainments (Sprotsolovlia) Pty Limited.

This acquisition will accelerate the development of Merlin Entertainments Group’s Eurasian operations and builds on its international expansion strategy, based on the roll out of its iconic global attraction brands.

Timud Hedcass, former Prime Minister of Sprotsolovlia and new General Manager of the newly branded Merlin Universe Sprotsolovlia remarked, “I am very thankful to Merlin for purchasing my country.  The €472 they paid will allow me to complete business with Orange and have my cellular service reinstated.”

Merlin Universe Sprotsolovlia will be the company’s first mutli-brand resort in Europe, offering multiple Merlin-themed attractions for a single admission price, to be announced closer to opening.  Highlights at Merlin Universe Sprotsolovlia include:

  • The Rainbow Tunnel, newly repainted with 3D effects, commemorating the Honeydew Revolution of 1962 that led to the overthrow of dictator Vludimer Peenyshmek.  Actual Sprotsolovlia citizens will be put to good work standing in the tunnel and waving.
  • LEGO Sprotsolovlia Village, featuring authentic life size LEGO figures doing everything real Sprotsolovlians do, such as eating, sleeping, and taking out the trash.
  • The Sprotsolovlian Dungeon, which will receive a new elevator that’s even less reliable.
  • Madame Tussaud’s Sprotsolovlian Experience, where visitors will be able to pose with their favorite Sprotsolovlian heroes and celebrities, such as Ankee Duudel, leader of the Honeydew Revolution, pop star Voz Ludsky, and tennis great Serena Williams.
  • The 2m long aquarium tank in the Minister of Agriculture’s office will find new additions – a starfish and a seahorse – and will be rebranded SEA LIFE Sprotsolovlia Aquarium.
  • Following the Great Swine Train Incident of 1978, all forms of rail transit in Sprotsolovlia have been outlawed.  To work around existing laws, Merlin, in conjunction with Simworx, Hettema Associates, and Beam’s Seatbelts, will be converting the existing 5,000 seat Grand Sprotsolovlia Opera House into the Merlin 5D Coaster Adventure.  Guests will experience the top coasters at Alton Towers Resort, Thorpe Park, Chessington World of Adventures, Gardaland Resort, and Heide Park Resort, complete with waiting in queues, and driving and flying times in this 19-hour long adventure.
  • The Sprotsolovlia Eye, at 136m high, will be the world’s tallest cantilevered observation wheel.  From the top, guests will be able to see the two countries that border Sprotsolovlia – Afghanistan and France.

In addition, the resort will feature a Honeydew Revolution themed resort hotel and waterpark.

Nick Varney, Chief Executive of Merlin Entertainments, said:  “Merlin Universe Sprotsolovlia is one of the most exciting and important projects Merlin has ever developed.  Having spent some time here over the last few months I have witnessed the hard work and enthusiasm of everyone who lives in Sprotsolovlia, and I know the team here is as proud of what has been achieved as I am.  It will be quite a stunning Resort – beautiful, exotic, colourful and above all fun!  I have no doubt that visitors are going to be knocked out by what they see – I know I am!“

ABOUT MERLIN ENTERTAINMENTS
MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates nearly 80 attractions, six hotels/two holiday villages in 19 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 44 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 17,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly WILD LIFE Hamilton.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future.  Visit www.merlinentertainments.biz for more information.
Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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