Licensing Expo Virtual, in partnership with industry trade association Licensing International, revealed two key leaders from Warner Bros. Consumer Products will kick-off Day One in the opening keynote of the free-to-attend virtual event, set for August 24-26, 2021. Pam Lifford, president of WarnerMedia Global Brands and Experiences, and Robert Oberschelp, senior vice president, Global Franchise Management and Brand Product for Warner Bros. Consumer Products, will deliver the address entitled “Unlocking the Fan Power of Global Franchises,” moderated by License Global’s content director Amanda Cioletti.
Slated for August 24, Lifford and Oberschelp will take the virtual stage at 11:00 a.m. EDT/8:00 a.m. PDT, presenting attendees with exclusive insight into their business strategy that is a key contributor to the $292.8 billion licensing industry.
“Licensing is a strategic tool for brands to leverage in order to extend their audience reach and gain market share — we are honored to headline Licensing Expo Virtual and share our deep pool of insights and learnings from across Warner Bros. Consumer Products’ wide assortment of portfolios,” commented Lifford.
Lifford is responsible for developing all-new fan-engagement business opportunities at WarnerMedia, in addition to aligning current fan-focused activities, while Oberschelp’s role includes oversight of Warner Bros. Consumer Products’ global licensing program that brings new and existing collections to fans.
“We could not be more excited to share that executives from a world-renowned studio with global reach and influence will kick off this year’s event; Lifford and Oberschelp’s address is a must-attend,” said Anna Knight, vice president of Licensing, Informa Markets. “Between the two executives, attendees will have access to decades of experience in executing licensing campaigns that have shaped the entertainment sector and will walk away with newfound learnings they can apply to foster brand growth and expansion.”