Merlin Entertainments, creator of branded entertainment destinations, has announced a new partnership with Paramount to bring PAW Patrol, produced by Spin Master Entertainment, to Chessington World of Adventures Resort in 2026 through the creation of the U.K.’s first and only PAW Patrol themed land.
This new collaboration is part of Merlin’s strategy to work with owners of leading intellectual property (IP) to bring these premium brands to life in key locations across the world, such as its recent global partnership with Minecraft. It also signals the company’s ambition to broaden its offering to families with preschool children, increasing its appeal with this key demographic.
The development at Chessington World of Adventures Resort – which offers a theme park, zoo, aquarium and themed hotels – will include the creation of first-of-its-kind concepts, not only with four PAW Patrol-themed rides, but also guest accommodation and a customized retail offer, all of which will bring the brand to life.
Fiona Eastwood, Chief Executive Officer of Merlin Entertainments, said: “We’re delighted to be joining forces with Paramount to bring PAW Patrol to life in one of our most popular U.K. theme parks. The partnership reinforces our position as the preferred partner for the world’s most beloved brands and builds on our expanding offer to families with younger children, who are a key audience for us as part of our future growth plans. We look forward to welcoming guests to Chessington to enjoy this exciting new land.”
Marie Marks, SVP, Global Experiences at Paramount, said: “We are so excited to see the iconic PAW Patrol brand come to life at Chessington World of Adventures, and incredibly pleased to be partnering with Merlin Entertainments to bring these beloved pups to their first fully themed land in the U.K. Chessington World of Adventures and Nickelodeon have a deep commitment to creating entertainment that families can enjoy together, and we are delighted that this new themed land will immerse young visitors in their very own PAW Patrol adventure.”
The themed, immersive PAW Patrol land is being developed through close collaboration between the creatives at Paramount and the innovators in Merlin Magic Making, who together have vast experience in reaching new audiences through bold and captivating concepts.
