RMS Titanic Inc. (RMST), in partnership with Ben Thompson of Storyland Studios, is charting a new course for the Titanic brand with a renewed strategic focus on global development, partnership-driven growth, and experiential innovation. As part of this evolution, Thompson, Chief Strategy Officer at Storyland Studios, along with his team, will now lead global brand expansion for Titanic.
This development marks the culmination of a year-long collaboration between RMST and Storyland Studios, aligning creative vision with long-term growth strategy. Together, they’re ushering in a new era for the iconic Titanic brand – one defined by fresh energy, innovative partnerships, and an ambitious roadmap for the future.
E/M Group, the experiential company behind bringing Titanic to life through touring exhibitions, permanent venues, and digital experiences, continues to drive the vision for expanding the brand worldwide
Kris Soder, CEO of E/M Group and sole director of RMS Titanic Inc., added, “We believe strongly in the power of collaboration and imagination to carry Titanic’s legacy forward. The next chapter will expand our reach while honoring the stories and history that continue to resonate with millions worldwide.”
Thompson will advise on RMS Titanic Inc.’s global experiential strategy by identifying the right formats, partners, and real estate opportunities to bring Titanic’s legacy to audiences across continents.
“I’m incredibly excited that Kris and the team at RMS Titanic are continuing to place their trust in Storyland as a strategic partner as we set out on this new adventure together,” said Thompson. “TITANIC: The Artifact Exhibition is by most accounts the most visited touring exhibition of all time, with over 36,000,000 visitors and counting. And yet we see so many more opportunities for growth, both in developed markets like the USA and Europe, and especially in the transforming experiential destinations in Latin America, the Middle East, and Asia Pacific. I couldn’t be more thrilled to have been given this opportunity to lead the strategic development of this iconic property.”
The new strategy is rooted in partnerships across North America, Latin America, Europe, the Middle East, Oceania, and Asia. From cultural institutions and museums to licensing partners and real estate developers, RMST and Storyland Studios are actively seeking collaborators ready to help bring the next generation of Titanic experiences to life.
Opportunities span multiple formats and business models, from museum exhibitions and themed attractions to immersive installations.
To explore partnership opportunities or learn more about Titanic’s global expansion plans, please contact: [email protected]
