Thursday, February 29, 2024


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Premier Rides announced today the establishment of a new European office located in the UK. The office will serve primarily to support the after sales service for Premier’s push into the very promising European market, duplicating Premier’s worldwide commitment to its customers for 24/7/365 days a year after market service and supply of parts.

Recent highly successful Premier Rides’ projects like the Revenge of the Mummy™ attraction at the new Universal Studios Singapore and the Sky Rocket launch coaster at Parques Reunidos’ Kennywood Park, combined with the very attractive exchange rate between the U.S. dollar and the Euro, have resulted in a significant increase in Premier’s European workload.  The new office demonstrates Premier Rides’ ongoing commitment to the European market.

Jim Seay, president of Premier Rides, commented, “We are presently working on a number of exciting projects in Europe and wanted to ensure our clients have excellent access to our technical team and support on all levels.  Premier maintains a very close relationship with our valued customers. Premier Rides is known for its 24/7/365 approach to supporting our clients through our Premier Rapid Response Network™.  The opening of our new office will confirm that effort.”

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Martin Palicki
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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