Six Flags Entertainment Corporation announced that it has appointed Edithann Velez Ramey as Chief Marketing Officer, effective February 27, 2023. In this role, Velez Ramey will be responsible for driving and overseeing the company’s marketing strategy, including guest experience, group sales and sponsorships, as well as driving growth and brand awareness.
“I am pleased to have Edithann join our leadership team. She has an extensive track record of creating strategies that attract customers, build loyalty and showcase brand strengths,” said Selim Bassoul, Six Flags President and Chief Executive Officer. “Her experience working with fast-growing and established brands will be critical to our success as we continue to invest in the guest experience and grow our company.”
Velez Ramey brings over 25 years of marketing experience with a proven ability to work with leading hospitality brands. She most recently served as Chief Marketing Officer for On The Border Restaurants, where she led marketing, culinary and catering initiatives for the brand through menu optimization, rewards programs and guest experience innovation. Velez Ramey has also held strategic management roles at TopGolf Entertainment Group, Chili’s Grill & Bar and Maggiano’s Little Italy.
“I am so excited to be joining Six Flags as it continues to revitalize and modernize its renowned parks for millions of families and thrill-seekers,” said Velez Ramey. “As the company executes on its long-term strategy, I look forward to helping drive attendance and customer loyalty by connecting with our guests in innovative ways.”