The Themed Entertainment Association (TEA) announced that TEA SATE Orlando will be hosted at SeaWorld, Oct 4-5, 2018. SATE is the definitive conference on Experience Design, organized by TEA.
The SATE acronym stands for Story + Architecture + Technology = Experience.
SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. TEA first introduced the SATE conference in 2007 to foster dialog about the methodology of Experience Design.
Themed to “The Experience Recipe,” SATE Orlando is co-chaired by Bettina Buckley, Vice President of Disney Parks Live Entertainment – Walt Disney World and John Paul Geurts, Experiential Entrepreneur.
As a strong and resourceful leader, Bettina Buckley has been working around the world, dedicated to taking the entertainment industry to a higher and more effective level of creativity. As Vice President of Disney Parks Live Entertainment – Walt Disney World, she leads a variety of teams to create, produce and deliver high-quality, innovative and culturally relevant live entertainment experiences. Prior to re-joining the Disney team, Bettina spent 16 years as Principal and Executive Producer of WOW!Works, leading teams of creative collaborators and technical partners in multi-faceted and unique productions, special events and attractions.
John Paul Geurts, Creative Entrepreneur, has a strong passion for exceptional guest experience and exquisite design. He currently consults on unique global projects. While with Nickelodeon, he led the experience design team and also produced the award winning SpongeBob SquarePants musical for Broadway. Prior to Nickelodeon, John Paul worked in the legitimate theatre, and in hospitality. He opened attractions for Universal Studios Florida and developed Halloween Horror Nights. His theatrical work continues to drive his storytelling ability and collaborative skills. At the heart of his creative leadership is a commitment to high-quality, unique interpretation and a focus on the audience and their needs.
SATE Orlando is designed to spark the imagination with fresh, new “recipes” and techniques for creating groundbreaking experiences. The sessions will blend Storytelling, Architecture and Technology to show how rich, diverse projects are created. The presenters, an eclectic panel of “mixologists,” will curate a diverse menu serving up a feast for the senses to satisfy audiences’ taste for adventure, discovery and fun. This innovative approach is inspired by hot trends in hospitality, retail, food, costumes/fashion, scenery/theming and even horticulture, inviting participants to broaden their thinking and explore beyond the boundaries of traditional attraction design.