Friday, December 2, 2022

The lighter side of world expos: Pavilion pin collecting

Assortment of Pavilion pins from Milan Expo 2015
Assortment of Pavilion pins from Milan Expo 2015

by James Ogul, world’s fair specialist and InPark columnist

Expo aficionados tend to be collectors, and one of the joys of a world’s fair is all the opportunities it presents for collecting mementos such as posters, guidebooks, and pavilion pins.

The successful world’s fair in Italy, Milan Expo 2015 is coming to a close. As it approaches the end of its six-month run, it is on target to reach 19 million visitors. I’ve written a book’s worth of expo articles this year, most of them on the serious side dealing with organization, funding, mission, sponsorship, construction, visitation and so forth. I’ve chronicled US Pavilions at world expos from 1982 to 2015.

This story is on the lighter side: Collecting.

Image at top: This Milan Expo 2015 visitor has collected pins from several World’s Fairs. Here he has just picked up one from the Kuwait Pavilion.

The participating nations of a world’s fair design and produce unique, commemorative lapel pins. These are handed out to visiting dignitaries and sold in gift shops. Visitors and even workers at world expos tend to become avid collectors trying to put together a full set. The pins even become a commodity, with the scarcer ones taking on the highest value and people making exchanges to round out their collections. An unofficial exchange rate comes into play.

Pins from past and future world's fairs
Pins from past and future world’s fairs

It can become quite competitive. At one expo I recall an enterprising individual developing a pin collector handbook where a person could check off each pin they had acquired. Guides at many pavilions wear the pins they have collected on their uniforms. At the US Pavilion at Knoxville Expo 82, one guide’s offical vest was so weighted down with lapel pins that it was a struggle to get it on and off.

My favorite story on pins happened at Vancouver Expo 86 where I served as US Pavilion Director. Then Vice President Bush was about to visit and the head of his advance team, who also happened to be a friend of mine, told me that Bush was a pin collector. I had our guides go out and collect pins from every pavilion on the expo site. We had them mounted in a frame and I presented it to the Vice President at the conclusion of taking him on a pavilion tour. A week later I received a note from him thanking me for the pins. From his reaction when I handed it to him, I believe that it made his day.

James Ogul
James Ogul

You can probably tell that I’m an avid world expo Pavilion pin collector myself. Those in my own collection bring back fond memories of past events. If you are fortunate enough to attend Expo 2017 in Astana, Kazakhstan or Dubai Expo 2020, make sure to save some space in your luggage for expo pins.


Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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