Thursday, April 22, 2021

Themed Entertainment Association (TEA) welcomes industry giant and former Disney creative Rick Rothschild as president-elect

On 19 August, the International Board of the TEA (Themed Entertainment Association) selected as TEA’s next president 40-year attractions industry veteran Rick Rothschild, founder and chief creative officer of FAR OUT! Creative Direction, and creative director at Global Immersion. Rothschild, best known for his three decades as creative executive with Walt Disney Imagineering, will formally commence his term in November.

Burbank, Calif., USA – “I welcome the opportunity that the International Board of the Themed Entertainment Association (TEA) has extended in selecting me as President for the upcoming year,” says Rick Rothschild, founder and chief creative officer of FAR OUT! Creative Direction. “For TEA, serving the global community of those who create compelling guest experiences and places, this next year is significant as it leads up to the 20th anniversary of TEA’s founding. I look forward to leading the TEA International Board in its efforts, to building on the legacy of the past two decades, and to helping plan the next 20 years – as we look towards continued growth and improvement of benefits for the members of this important and unique association.”


Creative plus technical expertise; museum plus theme park experience
A former creative executive with and current consultant to Walt Disney Imagineering, Rothschild’s projects include directing the creation of Finding Nemo Submarine Voyage, and bringing back the Captain EO attraction. Blending a unique set of entertainment skills developed over 40 years of experience in the world of theater, Disney theme parks, media and museums, Rick Rothschild brings a deep technical knowledge together with a strong creative perspective to provide both vision and direction to any project.

Rothschild is also part of Global Immersion’s creative technology team supporting the development of unique planetarium and immersive theater experiences worldwide. Along with the responsibility of creatively directing and producing over 25 separate Disney attractions during a 30-year tenure as a creative executive at Walt Disney Imagineering, Rick led and participated in a variety of concept development teams that explored new attractions, complete theme parks and other resort, recreation and immersive experience related business lines. His work at Disney also included consulting with a number of prestigious museums and institutions around the United States.

“Rick Rothschild’s background with entertainment and education projects alike, and his understanding of both creative design and tech design enable him to effectively address the needs of museums along with theme parks and to speak to all TEA membership and market sectors,” says sitting TEA president Steven J. Thorburn PE, of Thorburn Associates Inc.. “Rick Rothschild has all the ‘right stuff’ to take the Themed Entertainment Association and the business communities it serves into the new, post-recession global commerce environment: creative dynamism, innovative spirit, leadership quality plus rich experience and a long line of successes at the epicenter of our industry. I look forward to passing Rick the gavel in established TEA tradition this November, when TEA convenes at the IAAPA Attractions Expo.”

Related stories from InPark Magazine:
Projecting the attraction industry’s future by Rick Rothschild et al.

TEA/AECOM Attraction Attendance Report

Disney legend Harrison “Buzz” Price dead at 89

TEA’s 2010 SATE Conference Sept 30-Oct 1 in Orlando

The making of Jungala

Tokyo Disneyland at 25: by Martin Palicki with photos by Eric Sandigo

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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