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Universal Orlando Resort Celebrates One-Millionth Butterbeer Sold at The Wizarding World of Harry Potter

Photo: KEVIN KOLCZYNSKI. © 2011 Universal Orlando Resort.

ORLANDO, USA — In celebration of selling its millionth Butterbeer inside The Wizarding World of Harry Potter, Universal Orlando Resort shared 1,000 complimentary Butterbeers with guests on the streets of Hogsmeade.

Butterbeer appears as a favorite drink inside the Harry Potter books and films and is only available inside The Wizarding World of Harry Potter. It is a nonalcoholic, frothy drink reminiscent of shortbread and butterscotch and is served cold or frozen.

Much has been written about Butterbeer since it made its debut on June 18, 2010, making it one of the most talked about beverages of 2010. There has been much speculation about its secret ingredients – but Universal Orlando will not share the closely guarded recipe. Universal has implemented special security procedures to protect the details.

Butterbeer quickly became a guest favorite. To help meet the strong demand, Universal Orlando added a fourth Butterbeer location within The Wizarding World of Harry Potter.
“You can see the excitement on our guests’ faces as they wait in line – and then the smile that comes with their first sip,” said Ric Florell, General Manager and Senior Vice President of Resort Revenue Operations for Universal Orlando. “Butterbeer is not just a beverage. It’s an experience.”

Inspired by J.K. Rowling‘s compelling stories and characters, The Wizarding World of Harry Potter is the most spectacularly themed environment ever created. It is the only place in the world where the wonder, excitement and adventure of the Harry Potter books and films come to life.

Universal Orlando Resort
Universal Orlando Resort is a completely separate destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex.

Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 69 languages with more than 400 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $6.2 billion at the box office worldwide, making Harry Potter the largest-grossing film franchise in history.

The Wizarding World of Harry Potter™ Butterbeer™ beverage. HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.

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Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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