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WhiteWater Acquires Mobile Interactivity Designer Apptivations

Richmond, Canada (November 14, 2012) – At a press conference held today at IAAPA Expo 2012, WhiteWater unveiled its newest acquisition, Apptivations LLC. WhiteWater, in partnership with Denise Chapman Weston and Rick Briggs, will put the best that mobile and contemporary technology has to offer in the hands of park guests.

From live action storytelling to fun and/or educational interactive games, the company has created downloadable apps that come to life in real time. These apps engage and entertain guests while creating additional ways to reward and generate additional revenue streams with devices that are already in use by consumers.

Once amusement parks and waterparks become a part of its growing app world, there are many engaging opportunities to sell upgrades, reinforce marketing and create memorable takeaways including photo-imaged comic books and postable social media videos, starring guests.

Putting 30 years of creativity, innovation, imagination and expertise to work, Apptivations has combined hands-on interactives and storytelling to enhance mobile gaming, game-embedded waterpark sliding and “night glow” integrated experiences.

For more information on how WhiteWater,  please visit www.whitewaterwest.com.

For more information on Apptivations LLC, please visit http://apptivations.com/.

About WhiteWater
WhiteWater brings the fun as The ORIGINAL Waterpark & Attractions Company in two splashy ways; the first is just that – being first. In 1980, WhiteWater dove in feet-first; growing from a successful waterpark operation into a thriving designer and manufacturer of waterpark attractions, we’ve been making waves ever since.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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