Earlier today, WhiteWater presented their company focus and accomplishments for the year, during the opening day of the EAS show in Berlin.
Paul Chutter, Chief Business Development Officer, detailed three “themes” that are guiding not only WhiteWater, but the industry as a whole:
Ultra-accessibility. As a new parent himself, Chutter appreciates the company’s work on Morgan’s Wonderland (see InPark issue #69) and are striving to create more inclusive environments for all children and families.
Theming. WhiteWater is focused more immersive experiences, particularly in developing IP based attractions with clients, including fully-veiled (themed) water slides.
Resource conservation. The world is focused on the environment and so is WhiteWater. In addition to the social capital value, there is a cost value for clients as well, explained Chutter. Operating efficiently, in particular with regard to water flow and power usage, means savings for the operator. Chutter pointed out the company’s SmartBlast technology, which controls water flow for optimal timing and modified runout lanes as two key components of WhiteWater’s commitment to conservation.
Nathan Jones, President, Park Attractions presented the company’s No Boundaries attraction, which has now been installed in Asia. The attraction combines climbing courses, zip lines, slides and more into a compact space designed to allow harnessed guests to play alongside non-harnessed friends and family.
The goal was go create thoughtful and purposeful play, said Jones, and the experience is designed to appeal to a wide range of people.
Finally, Mike Rigby, Executive VP of Business Development, Middle East and India, spoke about the company’s particular focus on the Middle East region. While they have long had a presence there in supplying Waterpark attractions, Rigby pointed out that water rides are about to become even more popular.
With WhiteWater’s Cloudy with a Chance of Meatballs attraction (a rapids ride) at Motiongate now open, Rigby feels that the hot climate will help to encourage more development of these kinds of attractions. While no announcements could be made, more are in the works and will be made public soon.