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WhiteWater Signs Partnership with Industry Innovator

Richmond, BC, Canada (April 13, 2011) – In line with its vision of leading the waterpark industry through innovation, Whitewater is pleased to announce that Rick Briggs and his company Interactive Entertainment Concepts LLC have joined forces to develop and deliver the next generation of interactive play products. With his proven record of industry firsts, Briggs will lead a visionary team at WhiteWater to develop revolutionary new products including SplashQuestTM, an interactive wet play quest featured throughout the waterpark.

Rick Briggs is known as the father of interactive waterplay with a long history of designing waterparks and various interactive family attractions for the amusement industry since 1979. He introduced the interactive waterplay structure in 1989 through his company SCS, the giant dumping bucket in 1995, the Foam Factory in 1996 and co-invented MagiQuest in 2004. His latest creation, SplashQuestTM, integrates infrared and RFID technology into waterproof gloves or wristbands worn by the guest. The entire park comes alive in an action video game where quests are completed while interacting with a variety of water effects:

WhiteWater has always been the leader in waterpark design and attractions,” Briggs stated. “We worked together in the late 90’s to create the AquaPlay line of products, which has dominated the industry for the last ten years in interactive play. So we thought we would repeat that same winning combination to introduce the next big thing for the waterpark industry – SplashQuestTM. The waterpark industry doesn’t currently take advantage of any technology products,” Briggs explained. “With the exploding growth of smartphones, handheld technology has become an integral part of everyone’s lives. SplashQuestTM brings that same technology to the palm of their hand in a waterpark.”

WhiteWater CEO Geoff Chutter affirms “We are delighted to partner with Rick Briggs on such a breakthrough venture, as Briggs’ vision of aligning live action technology with waterpark design and development parallels WhiteWater’s dedication to delivering the next generation of waterpark products.” Chutter adds “Much of WhiteWater’s success has been due to its commitment to constant innovation. Our history of aligning with strategic partners and superior products has proven successful and provides us with a leading edge in a very dynamic industry”.

With over 4,000 projects successfully completed worldwide, 450 employees and 15 offices around the globe, WhiteWater is the global leader in waterpark design, engineering and manufacturing. For more on WhiteWater West Industries, The Waterpark Company, please visit

Martin Palicki
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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