HIGH MOUNTAIN ENTERPRISES INTRODUCES PARK PILOT NEW PARK MOBILE WEBSITE FOR ANY CELL PHONE

Apr 14, 2011 Martin Palicki Theme Parks Comments Off on HIGH MOUNTAIN ENTERPRISES INTRODUCES PARK PILOT NEW PARK MOBILE WEBSITE FOR ANY CELL PHONE

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Teamed with Mobile Card Cast, a cutting edge mobile marketing company, High Mountain Enterprises has introduced Park Pilot, the first mobile website compatible with all cell phones. A new product for the amusement industry, Park Pilot uses technology to enhance the guest experience and provide new marketing tools to management.

Park Pilot represents a new concept in mobile websites. Instead of an app just for IPhones and other smart phones, Park Pilot is a mobile website for all cell phones. Park Pilot puts park and attraction patrons just a text message away from having the facility’s mobile website on their phone. The website automatically formats to any mobile device with text messaging capability. Park Pilot significantly expands the numbers of people able to access and use a mobile website, at a fraction of the cost of developing a specific park app that only works on smart phones.

The basic features include park information, an interactive map to assist patrons to find various points of interest, a component to allow patrons to organize their visit to enjoy their favorite rides, shows and events, as well as a reminder as to where their car is parked. Park Pilot is connected to Facebook, Twitter and other social networking sites, allowing patrons to chat about the facility as they experience it. The website also provides directions to the park, Google Maps and click to call on all relevant phone numbers. The websites work through SMS and globally through Photo Codes (QR) where required. Each mobile website is easily updated and can be customized to each facility and also to include additional features.

Park Pilot is quite versatile. “Park Pilot offers much more than convenience to patrons. It is a powerful marketing tool for park and attraction management. It builds customer loyalty and encourages repeat visits” said High Mountain President Joe Montalto. The back office collects all cell phone numbers of website users and has the capability to send outgoing messages. Marketing Departments can develop their own programs using text messaging to stay directly in touch with park patrons. This feature is used to send promotional offers, create contests, provide information about new attractions and upcoming events as well as to conduct surveys. Most importantly, Park Pilot encourages repeat visits.

Park Pilot is attractively priced and can literally pay for itself as it increases attendance volume. For a demonstration text the word PARK to 88500.

High Mountain Enterprises provides consulting services to the amusement industry and is the sole representative and sales agent for Park Pilot. The company can be contacted at www.highmountainent.comwww.mobilecardcast.com. or by calling 914-714-5799. Mobile Card Cast is a global multimedia network company specializing in marketing and advertising services through mobile messaging. The company website is

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• cell phones

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