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Wildfire will introduce 2 new lighting products & a new product line at LDI in Las Vegas Oct 22-24


Las Vegas – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and special events, will reveal a new product line: the UltraRail Series, and two new fixtures: one in its popular Effects Master series and one in its core Long-Throw series, at LDI 2010, the annual trade show and conference for live entertainment industries, October 22-24, in Las Vegas, NV. Wildfire will display their new products at LDI 2010 in booth #2406.

“We are very excited to unveil these new energy efficient and lower cost models into our popular Long-Throw and Effects Master product lines at LDI. We anticipate the versatile UltraRail Series will be ideal in a wide variety of retail and architectural applications,” says John Berardi, president of Wildfire Inc.

The likable UltraRail Series offers a slim, low profile design and very low energy consumption with T5 BLB fluorescent lamps. This new series has built-in electronic ballasts and snap-in mounting brackets for quick, easy installation in lighting coves, soffits, merchandising displays, trade show exhibits and more.

Designed for bowling and family fun centers which require a larger number of black light fixtures on each circuit, The Effects Master Energy Series Model EM-42E, also less expensive than other models in the popular Effects Master line, features high efficiency universal voltage electronic ballasting. Polished Everbright reflectors give maximum output and greater energy efficiency while the universal voltage input allows for use in 120 to 277V installations.

Less expensive than the other models in their core Long-Throw series, the 150W Long-Throw Series II Model LT-150 features energy efficient electronic ballasting and an interchangeable reflector system enabling three beam configurations: a 20° or 50° spot and a 90° flood. The peened ultra bright finish provides maximum output and even light distribution.

The theme park industry will also see the new products when Wildfire exhibits them a month later at the International Association of Amusement Parks and Attractions (IAAPA) international trade show and conference, November 15-19, in Orlando, FL in booth #671. Wildfire has more than 20 years in the theme park sector providing UV lighting & effects for major parks in the US, China, France, Singapore, Japan and now the UAE at Ferrari World.

Photos: Wildfire, Inc.

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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