Nov 06, 2017 Joe Kleiman #70 - IAAPA 2017, 2017, Attractions, Business, Events, Features, Museums, Technology & Media, Theme Parks, Zoos & Aquariums Comments Off on Truly, virtually, Birdly
In the attractions industry, there are coasters and flat rides and simulations where guests are maneuvered into position and taken through the air, given the sensation of flying. One thing these rides can’t offer guests is control over where they go. In a new virtual reality simulator called Birdly®, riders lie prone on a platform, arms extended, as if they’re flying through the air. This is augmented through a combination of motion control, virtual reality, 3D sound, and environmental effects to create an experience in which the user is free to “fly” through a virtual landscape, in whatever direction is desired.
ABOVE PHOTO: Birdly VR users soar….virtually. Photo courtesy of D3D Cinema.
Developed at the Zurich University of the Arts, and distributed in most global territories by D3D Cinema, Birdly has been well received in the museum and zoo markets and has been installed in a number of leading institutions, including the Tech Museum of Innovation (San Jose, CA) and Houston Museum of Natural Science. Birdly has also made appearances at the Sundance Film Festival and SXSW, where it proved to be a popular attraction. This year, Birdly makes its IAAPA Attractions Expo premiere in Orlando, marking its introduction into the wider attractions market.
We spoke to Tom Rooney, Birdly VR Director of Sales and Marketing for D3D Cinema, about this singular, new virtual reality platform. – J.K.
Most other VR relies solely on a headset to generate images and sounds, while Birdly is a full body experience. The visual, aural and haptic wind sensations combine with a motion table to create a motor-sensory coupling that is extremely realistic. What’s more, Birdly is almost as much fun to watch as it is to fly, creating a rare ‘social VR experience.’
Like much of the VR industry, Birdly has proven to be a very popular – and financially lucrative – attraction wherever it’s installed, drawing long lines and generating considerable social media buzz. The museum, zoo and aquarium market has generated incredibly strong response and so we’re scaling into various commercial and attractions segments over the course of the next year. We can create custom experiences for the platform – from cities to dinosaur environments to branded IP content. It’s truly an exhilarating and memorable way to explore any virtual world.
For over 20 years, Giant Screen Films’ mission has been to create immersive content that inspires, challenges, and enriches the imaginations of audiences. D3D pioneers cutting-edge, immersive technological solutions to tell these stories, so Birdly is a natural next step in the mission of both companies.
Birdly will be demonstrated at the D3D Cinema booth (#684) at the 2017 IAAPA Attractions Expo. More information: www.d3dcinema.com/birdly, birdly@d3dcinema.com. •
D3D CineDome Powered by Christie Planned for Papalote Museo del Niño, Iztapalapa
Comments Off on Looking forward, WhiteWater redefines leadership team
Comments Off on Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
Comments Off on Whitney Hines joins Luci Creative as Senior Project Manager
Comments Off on Visitors to Reagan Ranch Center learn about President’s life through Freetouch’s patent-pending touchless technology
Jan 21, 2021 Comments Off on Mad Systems announces addition of Toni Losier to business development team
Jan 21, 2021 Comments Off on Rock Solid: Stoneface sculpts natural environments for theme parks, zoos, aquariums and more
Jan 20, 2021 Comments Off on David Gillig joins San Diego Zoo Global as chief philanthropy officer
Jan 20, 2021 Comments Off on Design Silverfish uses Christie projectors to immerse visitors in South Korean culture
Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, Communications
The position will lead strategy development and execution...Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&A
This role will focus on all aspects of financial planning...Dec 26, 2020 Comments Off on AOA seeks Show Set Designer
There will be a great deal of freedom, which will be...Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positions
THE THIRD FLOOR is currently seeking Postvis Generalists,...Dec 09, 2020 Comments Off on CineVenture seeks 3D character animator
CineVenture develops high-end content for the global...