Andy Povey has joined experience economy software developer and app innovator Convious as Managing Director for UK and Ireland. He joins the team in the UK including Business Director Adam Thompson to further grow the company and bring the benefits of integrated end-to-end sales and marketing platforms to theme parks, zoos, aquariums and wellness destinations.
Povey has over 20 years of experience in the leisure industry and has held prestigious positions for operators including Merlin Entertainments and suppliers including Gateway Ticketing Systems. He specializes in developing and implementing business intelligence and customer tracking strategies and has a proven track record of successfully growing companies into new market sectors and geographies.
Povey will be leading Convious’s ambitious growth plans in the UK and developing Software as a Service (SaaS) solution offerings that combine operations management, e-commerce and visitor experience functionalities, all from one comprehensive cloud platform.
Povey comments: “The COVID pandemic has accelerated digitization by three to four years, making e-commerce a ‘must-have,’ rather than a ‘nice-to-have.’ The result of this has been a lot of rushed decisions from operators who were forced to react and implement systems that don’t connect with their wider ecosystems and workflows.
“I am looking forward to working with destinations to help them consolidate and grow, leaving legacy systems in the past and embracing a new way of operating that is AI-driven to manage all internal operations from a single place.”
In December, Convious announced that it has raised $12 million in Series A funding with venture capital firm Begin Capital. Over the course of 2022, the company plans to expand further with offices set to open in the US, France and Germany along with its sales and product development teams growing from 65 to 125 people.
Camiel Kraan, Founder and CEO of Convious says:
“We are delighted to be welcoming Andy to our team. His vast experience and expertise will be invaluable as we move into the next phase of our journey, growing our business in the UK and beyond. This is an exciting time of transition for the experience economy to modern, cloud-based platforms and Andy will be crucial in supporting our clients on this next phase of digital transformation.”
