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AAM Muse Awards (Atlanta, 4/26) recognize technological, digital and creative achievement

InPark Magazine is in Atlanta at the America Alliance of Museums (AAM) 2015 conference and MuseumExpo. Visit us in booth #1115 to say hello and pick up a copy of our Museum issue! Martin Palicki and Judith Rubin are there.

Judith attended the annual Muse Awards, presented by the AAM Media & Technology Board. Here are all the categories and winners.

Photo at top: Skin and Bones is an augmented reality app that brings a new experience to the oldest exhibit at the Smithsonian National Museum of Natural History – the Bone Hall.

Applications & APIs

Bronze – Museum of Contemporary Art, Chicago: 4 Stories Issue 1

Silver – National September 11 Memorial Museum: Timescape

Gold – Canadian Museum for Human Rights: Enterprise content management system

Audio Tours & Podcasts

Honorable Mention – National September 11 Memorial Museum: Witnessing History Tour audio guide

Bronze – Phillips Collection: Contemplations audio tour

Silver – Peabody Essex Museum: PEMcast

Gold – RISD Museum Channel audio tour

Digital Communities

Bronze – Royal Ontario Museum #FNLROM (Friday Night Live ROM)

Silver – Public Catalogue Foundation “Art Detective” smart catalog

Gold – SF MOMA “Play Artfully”

Education & Outreach

Honorable Mention – Metropolitan Museum of Art “One Met. Many Worlds.”

Bronze – Smithsonian Museum of Natural History “Smithsonian Science How” webcasts

Silver – Museum of Australian Democracy at Old Parliament House “Learning TRAILS”

Gold – Crystal Bridges Museum of American Art “Museum Mash Up: American Identity through the Arts”

Games & Augmented Reality

Bronze – Canadian Museum for Human Rights “Actions Count” interactive game table

Silver – Canadian Museum for Human Rights “Lights of Inclusion” floor game

Gold – Smithsonian National Museum of Natural History “Skin & Bones” augmented reality

Interpretive Interactive Installations

Honorable Mention – National September 11 Memorial Museum: Reflecting on 911 and Recording Studio

Honorable Mention – National Palace Museum: Children’s NPM digital playground

Bronze – College Football Hall of Fame “All Access”

Silver – National Center for Civil & Human Rights: Binaural Lunch Counter interactive

Gold – Cooper-Hewitt Smithsonian Design Museum: The New Cooper-Hewitt

Mobile Apps

Bronze – Museum Victoria & partners: Making Australia Field Guides Mobile

Silver – Peabody Essex Museum: Turner’s Apothecary Mood-o-Meter

Gold – Canadian Museum for Human Rights mobile app

Multimedia Installations

Honorable Mention – National September 11 Memorial Museum: Listening Alcoves

Bronze – Field Museum Biomechanics Heat Theater

Silver – Norsk Teknisk Museum: TWG Techno & Democracy

Gold – The Costume Institute, Metropolitan Museum of Art: Charles James: Beyond Fashion

Online Presence

Bronze – Smithsonian National Air & Space Museum: Outside the Spacecraft: 50 Years of Extravehicular Activity

Silver – Indianapolis Museum of Art: Online collection

Gold – Bob Bullock Texas State History Museum: TheStoryofTexas.com

OPEN – spreading museum information through the public domain

Bronze – Europeana Foundation: Fashion Edit-a-Thons

Silver – Wikimedia UK & British Library: Mapping the Maps

Gold – Europeana Foundation: GLAMwiki Toolset

Public Outreach

Bronze – Ohio History Connection: Your Tax Return Can Make History

Silver – Smithsonian National Museum of Natural History: Q?rius School Programs

Gold – SF MOMA: Where Art Can Take You

Video, Film & Computer Animation

Honorable Mention – Treblinka Museum “Treblinka”

Honorable Mention – National Museum Warsaw: Faras 3D

Bronze – J Paul Getty Museum: The Making of a Roman Silver Cup

Silver – Field Museum: How We Learned to Fly Like the Birds

Gold – Cooper-Hewitt Smithsonian Design Museum: “The Design Dictionary”

Interactive Kiosks

Honorable Mention – Elmhurst Historical Museum: Elmhurst History in Time & Space

Honorable Mention – National Museum of the Great Lakes: “Wreck of the Edmund Fitzgerald”

Bronze – Liberty Science Center: Beyond Rubik’s Cube Tesselation Table

Silver – National September 11 Memorial Museum: Beam Signing interactive

Gold – Oklahoma City National Memorial & Museum Responsibility Theater

TRIOTECH Installs XD Dark Ride Interactive Theatre at Germany’s Fort Fun Abenteuerland

Montreal, Canada (April 22, 2015) — TRIOTECH announces that its award winning XD Dark Ride interactive theater has been installed at Fort Fun Abenteuerland in Bestwig Germany.  This product won IAAPA’s Brass Ring Award for Best New Product in 2013.

“The interactive nature of TRIOTECH’s attraction was very important in the investment decision as was the availability of different content,” stated Ernest Yale, President & CEO of TRIOTECH.

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The attraction is a 16 seats XD Dark Ride and is called FoXDome, which fits into the park’s positioning of “American Wild West”. It is the main new attraction for this regional park in 2015. Fort Fun has approximately 40 attractions and draws around 300,000 visitors per year and its season is from April to October.

The park will have access to TRIOTECH’s growing library of exclusive interactive content movies that includes: Los Banditos, Zombies, and its latest release Gigamon, among others.

“For regional parks that rely heavily on their local visitors, the flexibility and choice of renewed content is key, TRIOTECH’s media based attractions provide this key advantage,” added Mr. Yale

Leading International Investment Firms Purchase Majority Stake in Cirque du Soleil; Major Expansion in China Part of Deal

ABOVE: Concept art for Allavita at EXPO Milano 2015, a Cirque du Soleil production.

Montreal, QB, Canada (April 20, 2015) — Cirque du Soleil (“Cirque”), one of the world’s leading producers of high-quality live artistic entertainment, today announced an agreement under which TPG, a global private investment firm, will acquire a majority stake in Cirque du Soleil to fuel growth and take Cirque’s iconic blue and yellow big top to exciting new markets.

Cirque du Soleil’s Founder, Guy Laliberté, will maintain a stake in the business and will continue to provide strategic and creative input to the company. Fosun, one of China’s leading privately-owned investment groups, will acquire a minority stake in Cirque du Soleil via a fund under its management, and together the firms will work with the company to launch and expand in China. In addition, Caisse de dépôt et placement du Québec (the “Caisse”) will also acquire a minority interest in the company. Québec businessman Mitch Garber, who has strong business ties to TPG, will also be part of the investor group. Mr. Garber will become Chairman of Cirque du Soleil, adding valuable expertise and a strong Montréal-community presence to the board of directors. No financial terms of the transaction were disclosed.

“After 30 years building the Cirque du Soleil brand, we have now found the right partners in TPG, Fosun and the Caisse to take Cirque du Soleil forward to the next stage in its evolution as a company founded on the conviction that the arts and business, together, can contribute to making a better world,” said Guy Laliberté. “Just as importantly, I am thrilled that the investors have demonstrated such a strong commitment to Cirque’s unique Québec cultural heritage and the creativity and imagination of our people.”

“We are excited about the opportunity to bring our global platform of resources and know-how to propel the growth of Cirque’s unique brand, content and capabilities around the world,” said David Trujillo, partner at TPG. “We are inspired by Guy Laliberté’s imagination and vision, and look forward to working with him and his talented team, as well as the vibrant Montréal creative community.”

Mitch Garber added, “Guy has built one of the most extraordinary companies in the world. I have worked with TPG for many years and know they are the perfect partners to take this business forward. Cirque is a great source of pride for all Québecers and we intend to continue to make them proud.”

Guo Guangchang, Chairman of Fosun said, “To date, Fosun has established a global prototype for platforms that capture lifestyle trends in China. Building on top of this model, we have an objective to become one of the global leaders in businesses driven by lifestyle needs, which are quickly taking root in China. The performances of Cirque are very attractive and are a standard bearer for the quality content expected by global citizens. We have known Cirque and TPG’s team for quite some time so we respect their cultural heritage. We envisage deeper cooperation with Cirque and are excited to have Cirque as a major new growth platform within our lifestyle services and content portfolio.”

Guy Laliberté and his team have grown Québec-based Cirque du Soleil into one of the world’s largest and most well-recognized entertainment brands, touching 150 million spectators worldwide. As part of the agreement, Cirque du Soleil’s talented team will remain in place and TPG has made binding commitments to ensure that the headquarters and the creative activities of Cirque du Soleil will remain in Montréal, a community that has always been at the heart of Cirque’s success. Daniel Lamarre will remain as Cirque’s President and CEO.

Michael Sabia, President and CEO of the Caisse, added: “This is an important moment in the history of the Cirque. Today, we are partnering with the company as it seeks to conquer new markets. We are confident that TPG, alongside Fosun, has all the expertise to expand the Cirque’s global presence. We are pleased that this new era of growth will be directed from Montreal, the Cirque’s decision-making and creative center, under the direction of Daniel Lamarre, CEO.”

“Our partners believe in Cirque du Soleil’s extraordinary artistic vision, and together, we will nurture that vision and take it to new heights,” said Daniel Lamarre, President and CEO of Cirque du Soleil. “TPG’s track record of helping legendary brands deliver powerful experiences, Fosun’s expertise in China and the Caisse’s homegrown financial strength are a powerful combination that will fuel new growth in our business.”

TPG is one of the world’s leading private investment firms, with its largest office in San Francisco. The firm has a successful track record of growing legendary brands that deliver unique consumer experiences, such as Beringer, Chobani, Ducati, Fender, J.Crew and Neiman Marcus. The firm’s focus on Internet and media investments, including Creative Artists Agency (CAA), Lynda.com, RentPath, STX Entertainment and Univision, amongst others, also enables TPG to leverage its digital ecosystem for the benefit of portfolio companies such as Cirque.

The combined expertise and resources of the TPG-led investor group offer compelling opportunities to broaden the creative reach of Cirque for the benefit of all stakeholders, including:

  • –New revenue opportunities through TPG’s deep experience building iconic consumer brands and strong media and entertainment relationships;
  • –Greater reach and access to large new audiences in China and other Asian markets for Cirque du Soleil’s shows; and
  • –Expanded offerings with third-party intellectual property deals, increased licensing, digital media and ticket sales.

The transaction is subject to customary closing conditions, and is expected to close in the third quarter 2015.Commitments to Q and Canada

As part of the transaction, the investors are committing to a comprehensive package of binding undertakings that will ensure that Montréal remains the creative and management international headquarters for Cirque du Soleil, including:

  • –Ensure that Cirque’s headquarters in Montréal, Québec remain the centre for creative and artistic services for the business and locus of strategic decision-making;
  • –Continuing to support the growth of Cirque du Soleil’s core business, while expanding job and training opportunities for employees based in Québec and across Canada;
  • –Significant Québec and Canadian presence on the leadership team of Cirque du Soleil and its Board of Directors; and
  • –Active support of the continued growth and vitality of Québec’s flourishing creative arts community through funding to cultural and community organizations, continued support of Cirque du Monde, and maintaining funding for the research activities of C:LAB, the creative laboratory of Cirque du Soleil.

Update on EXPO Milano 2015

ABOVE: UK Pavilion.  Courtesy British Council.

Special Report by James Ogul

(April 17, 2015) — With the opening schedule May 1, just a few weeks away, construction on the Expo Site is proceeding at a frantic pace.  Reports indicate that the site of the showpiece event is still a mass of trucks raising dust and workers in hard hats racing to finish building after delays, graft and cost overruns.  This article provides a good summary of where things stand.

http://www.channelnewsasia.com/news/business/italy-pins-hopes-on-milan/1780224.html

US Pavilion. Courtesy United States Department of State
US Pavilion. Courtesy United States Department of State

As for the U.S. Participation, its $50-$60 million dollar pavilion is in the last stages of preparation.  Charlie Faas the U.S. Pavilion’s CEO reports “The USA Pavilion at Expo Milano 2015 will be open for business on May1st when the overall Expo opens to the public.  It will be an amazing experience.”

There is high-level awareness too at the White House.  In Remarks by President Obama and Prime Minister Renzi of Italy in Joint Press Conference held today,  the President acknowledged the expo stating “When it comes to Italian lifestyle, I think that next year’s meeting in Milan at the Expo 2015 is going to be of utmost mportance.  We’re talking there about food, the environment, innovation, and that, of course, is all part of our way of living, and it will be a wonderful opportunity for Italy to host countries from all over the world.”

Since retiring from the US State Department in 2011 after a 30+ year career in world expos, James Ogul has remained on the scene in an advisory and consulting role. He writes regularly for InPark Magazine about world’s fairs.

California Department of Public Health Declares Disneyland Measles Outbreak Over

ABOVE: Photo courtesy Centers for Disease Control and Prevention/California Department of Public Health

Sacramento, CA, USA (April 17, 2015) — The California measles outbreak that began in December 2014 is over, it was announced today by Dr. Karen Smith, director of the California Department of Public Health (CDPH) and state health officer.

No new outbreak-related measles cases have been reported to CDPH for two 21-day incubation periods (42 days), allowing public health officials to declare the outbreak that infected 131 Californians to be over.

“We are pleased this outbreak is over, but caution that measles can be reintroduced in California at any time when an infected person brings it to the state,” said Dr. Smith. “The best defense for protection against the highly infectious measles is vaccination.”

Since December 2014, 131 measles cases have been reported to CDPH that are likely linked to this outbreak. Measles is not endemic in California, but can circulate when a contagious, infected person enters the state and exposes others. Forty-two cases were directly linked to an initial exposure in December at Disneyland or Disney California Adventure Park in Anaheim, California. Additional cases were secondary to those. 

Forty-four other cases have an unknown exposure source. It is possible, but unlikely, that some of the cases with unknown exposure sources are unrelated importations of the B3 strain into the state. Because of their epidemiologic and genotyping links, CDPH considers them part of the same outbreak, although the B3 strain is also known to circulate in a number of other countries and additional importations during the outbreak were possible. While this outbreak is over, it does not mean that there will not be future measles cases reported in California.

People can be infectious for four days prior to developing the rash associated with measles and may feel well enough to be out and about, potentially exposing others. Because measles is a highly infectious, airborne disease, public health officials are pleased to have contained the spread of this outbreak to a relatively few individuals, and that no related deaths occurred.

“Government at all levels – federal, state and local – worked together to educate health care providers and the public about potential exposures and the risks of the disease. Prompt investigation of cases, interviewing hundreds of contacts of infected people, vaccinating hundreds of at risk people, and increasing awareness among health care providers about measles, helped to control this outbreak,” said Dr. Smith.

The public health investigation into this measles outbreak was significant. Thousands of measles contacts in California were identified. Exposures occurred in public places including health care settings, schools, malls, and airports. Babies and pre-school children, pregnant women, schoolchildren of all ages, health care workers, teachers, and other adults were exposed to measles during this outbreak. Lab tests in state and local laboratories were conducted for over 1,000 patients.

Measles symptoms typically begin with fever, cough, runny nose and red eyes, and within a few days a red rash appears, usually first on the face and then spreading downward to the rest of the body. 

Two doses of measles-containing vaccine (MMR vaccine) are more than 97 percent effective in preventing measles. If you are unsure of your vaccination status, check with your doctor to have a test to check for measles immunity or to receive vaccination.

The California measles patients in this outbreak reside in 14 local health jurisdictions (Alameda, Los Angeles, Marin, Merced, Orange, Riverside, San Bernardino, San Diego, San Mateo, Santa Clara, Solano, and Ventura counties and the cities of Long Beach and Pasadena). Patients range in age from six weeks to 70 years. Vaccination status is documented for 81 of the 131 cases. Of these 81, 56 (70 percent) were unvaccinated, and 25 had received one or more doses of MMR vaccine. In addition to the 131 measles cases in the outbreak, there were an additional five unrelated measles cases reported during the same time period.

 

Art Enthusiasts Unite for an Unforgettable Night of Food, Fun, and Fine Art as Ryman Arts Celebrates its 25th Anniversary on April 19!

Join InPark Magazine Sunday as we sponsor one of the most fun events in Southern California this weekend!

  • Ryman Arts is one of the nation’s top youth art programs, offering professional level art training to Southern California’s most talented young teens.
  • On Sunday, April 19, the public is invited to attend an extraordinary event, hosted by Jill Whelan from the TV series The Love Boat (1977-1987), filled with live entertainment, music provided by Bluez Express – a band of former & current Disney creatives, and celebrity appearances in celebration of this local organization’s 25 successful years.
  • The event will honor co-founders Disney Legend Marty & his wife Leah Sklar for 25 years of visionary leadership.
  • Guests will enjoy lavish food and fun drinks in the unique historic setting of The Edison, located in the rich and vibrant downtown area of Los Angeles.
  • The interactive event will feature aerialists, music, and live painting demonstrations from Ryman Arts alumni. Guests will also be able to capture the unforgettable night through caricatures, portraits, and drawings of guests and the scene onsite.
  • Ryman Arts is a non-profit organization that brings together students from many different walks of life and provides them the opportunity to acquire the foundational skills needed for a career in the arts, as well as college and career guidance at no cost to students or their families.

 

DATE:                          Sunday, April 19, 2015

HOURS:                       VIP Reception: 5pm – 7pm; General Admission: 7pm – 10pm

LOCATION:            The Edison Downtown

                                    108 W. 2nd Street, Suite 101

Los Angeles, CA 90012

INFORMATION:          (213) 629-2787

WEBSITE:                  www.ryman.org/25th-anniversary-celebration

FlyOver America to Take Flight in Minneapolis

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Minneapolis, MN, USA (April 16, 2015) /PRNewswire/ — Mall of America announces first-ever FlyOver America attraction to open in Spring 2016.

FlyOver America is a flight simulation ride that brings guests on a breathtaking, aerial tour of some of the greatest landmarks and regions throughout the United States in virtual flight technology. The attraction will be a fully immersive experience including wind, mist and even scents while soaring across some of America’s most spectacular sights.

The destination attraction is designed for locals and tourists alike and is suitable for ages 4 and older. During the feature ride, guests will strap in and be suspended in the air with feet dangling 10 to 25 feet above the ground in specialized ride vehicles before a giant half-spherical dome screen. Guests will truly feel the thrilling sensation of flight as they move in concert with theFlyOver America film and use of special effects.

READ INPARK’S EXCLUSIVE INTERVIEW WITH RICK ROTHSCHILD ABOUT FLYOVER CANADA

“The addition of FlyOver America will offer guests a one of a kind experience while adding to the many lifelong memories we are committed to helping our guests create during each visit to Mall of America,” said Jill Renslow, Senior Vice President for Mall of America. “The innovative technology and talent behind the attraction reinforces Mall of America as a must-visit tourist destination.”

The custom-built attraction is being created by a worldwide team of technicians, manufacturers and consultants, including Los Angeles based former Disney “Imagineer” Rick Rothschild. Production is currently underway for the FlyOver America film as the FlyOver film crew visits every region in the country, filming from a helicopter over the course of the year to capture all seasons.

“Building on our success in Canada, we looked at many sites around the world before choosing Mall of America and the state of Minnesota for our US expansion”, said Andrew Strang, co-founder of FlyOver®. “We couldn’t imagine a better home for our first FlyOver America and are honored to launch at this world-renowned location. The appeal of feeling like you’re truly soaring over stunning landscapes in a fun environment is universal.”

FlyOver America will be located in the southwest corner of Nickelodeon Universe located in Mall of America, home to more than 520 world-class shops and attractions. Admission will be separate from Nickelodeon Universe attraction passes. Construction on the project is expected to begin April 20, 2015.

Disneyland Resort Announces Special Entertainment and Classic Attraction Upgrades for 60th Anniversary

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Anaheim, CA, USA — The Disneyland Resort Diamond Celebration will touch every aspect of the guest experience, beginning May 22, 2015. As guests enjoy the spectacular, new shows highlighting the celebration, they’ll also encounter brilliant décor and special entertainment throughout the parks.

DISNEYLAND PARK

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Guests may join a daily Diamond March-Along up Main Street, U.S.A., with the Disneyland Band and Disney characters in their sparkling, new Diamond Celebration costumes. The cavalcade concludes with a Diamond Sing-Along at Town Square in Disneyland Park. Also on Main Street, U.S.A., the Dapper Dans quartet will invite guests to join Diamond Sing-Alongs, while the Straw Hatters band will encourage Diamond Dance-Alongs. Every musical group across the Disneyland Resort is incorporating special Diamond Celebration moments into its shows.

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The Hatbox Ghost, which appeared in the Haunted Mansion for a short period around the time the attraction opened in 1969, will materialize once again when the popular Mansion reopens to guests this spring in New Orleans Square. Guests will discover the ghost just before they descend into the cemetery, where the Hatbox Ghost performs an eerie trick.

Matterhorn Bobsleds will reopen for the Diamond Celebration with new special effects. The Abominable Snowman, more exciting and ferocious, will appear in new and animated ways. A new scene will reveal some lost treasure the Snowman has been hoarding inside the mountain.

Also reopening in May is Peter Pan’s Flight, featuring new special effects that make this classic and beloved attraction sparkle with new life. In a reimagined nursery scene, the Darling children have discovered the magic of flight as Tinker Bell flits overhead, sprinkling them with Pixie Dust. Guests will marvel at moonlit London Town and Never Land will glow in beautiful new ways.

DISNEY CALIFORNIA ADVENTURE

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Guests may Dream-Along with Mickey Mouse and the Red Car News Boys, as Mickey shares a whole new song about his vision for the Happiest Place on Earth. When the Five & Dime arrive on Buena Vista Street, guests will be immersed in a joyous Dance-Along with Dime, Goofy and the boys.

Mad T Party returns to Disney California Adventure beginning May 22, as guests are invited down the rabbit hole to experience the Diamond Mad T Party, a nighttime entertainment party inspired by Tim Burton’s “Alice in Wonderland” motion picture. The Mad T Party main stage will feature a live band, performing contemporary and classic rock favorites as well as newly mashed-up Disney tunes given a rare Mad T Party twist. When the band isn’t onstage, the White Rabbit DJ takes over and plays the latest, hottest dance tunes. Also for Mad T Party, the Hottest Deck in Town dance crew will perform their high-energy show with a new look at a new location, the Hollywood Backlot Stage. Diamond Mad T Party guests will also play interactive games, take photos or just chill out with a cold drink from the Drink Me Bar or Chiller truck. A new photo location combines the fantastical spirit of the Mad T Party with a tribute to Disney’s past.

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Grizzly Peak is expanding into the former Condor Flats area with new building exteriors, landscape features and more. A new quick-service food location, Smokejumpers Grill, opened in March, 2015, inspired by the brave men and women who fight wildfires in the California forests. When the entire area reopens on Friday, May 15, lush pine trees will bring cool areas of shade to the expanded Grizzly Peak, making guests feel as if they have been transported to California’s High Sierras. Soarin’ Over California will reopen with updates to its screen and projection system, bringing a visually enhanced experience.

Submission Deadline for 2015 AZA Conference This Friday

Washington, DC, USA — AZA and the Annual Conference Program Committee are accepting abstracts/proposals for the 2015 Annual Conference. The deadline for submitting your proposal is Friday, April 17th, 5:00 pm Eastern. Proposals submitted after this date will only be considered after all others have been reviewed.  The Annual Conference Program Committee will meet in early May to review all proposals.  Submitters will be notified of the Committee’s decision by the end of May.  A draft program will be available online in early June.

CLICK HERE FOR FURTHER INFORMATION

 

TRIOTECH Announces Promotions and Additions

Montreal, QC, Canada — Following its rapid development and major projects in all continents, TRIOTECH is pleased to announce key promotions and additions to its team:

WeitaoLiuWEITAO LIU is promoted to Managing Director for China in recognition of his leadership in developing TRIOTECH’s substantial footprint is this key market. He will now be responsible for growing further the organisation from its base in Beijing and of adding new members to the team throughout China as he will lead TRIOTECH’s continuing expansion in this market.

VINCENT BRIE recently joined the company as Vice President for Site Operations. He will beVincentBrie further expanding its partnerships with local operators as well as developing new sites where the company intends to deploy its immersive experiences in various parts of the world. Mr Brie has a background in strategy and business development over his 25-year career, during which he successfully led the development of high profile attractions globally such as the observation deck at Burj Khalifa in Dubai and the Star Wars Identities touring exhibition.

HarleyBostockHARLEY BOSTOCK joins the company to lead the development of its business in the Asia Pacific Region exclusive of China. He has spent most of his career in this region in various senior business development positions in our industry, notably with WhiteWater. His responsibility will be to further expand TRIOTECH’s presence in this important geographic area.

JOSEPH JOY recently joined the team to further its presence in the US market where theJosephJoy company has a long standing presence. Joseph will be adding his well recognised credentials earned over a 25-year career covering the US while with Vortex International and other companies in the industry. He will be adding to TRIOTECH’s already substantial presence in that market to complement its successful business there which has been led for many years by our colleague DAVID SWAFFORD, who is based in Texas.