Thursday, September 21, 2023

Pro AV manufacturers rep BP Marketing acquires Visitec

BP Marketing, a Pro AV manufacturers rep in the Midwestern United States, announced that they will be joining forces with Visitec.

“In a time where many AV companies are pulling back, BP is forging ahead to build a bigger network for our integration partners to leverage,” says Steve Garber, President of BP Marketing. “This partnership will grow our business and increase sales predictably, but more importantly, it will combine two incredible sales teams.”

Image courtesy of BP Marketing Group.

“From an organizational standpoint, Visitec will continue to be a brand. Their reputation is stellar, and we do not want to imped that progress but rather blend our forces to create a team of reps with better territory coverage in the right places to better serve our partners,” says Dave Olson, Vice President of BP Marketing. “The mix of experience and company cultures are also very similar, so we feel that this blend of industry experience and customer-service-minded teams will be an added resource to meet the demands of the industry.”

Both companies cover 13 states in the Midwest including Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin. Additionally, BP Marketing supports select lines in the Rocky Mountain areas of Colorado, New Mexico, Utah and Wyoming. The merger is effective as of March 1, 2022.

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