Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a license agreement with Clip ‘n Climb to build and operate the attraction across several upcoming entertainment destinations by SEVEN across the Kingdom of Saudi Arabia.
From its roots in New Zealand, Clip ‘n Climb has expanded with more than 360 centers worldwide. Clip ‘n Climb centers offer more than 50 unique climbing challenges designed to stimulate several senses simultaneously. These challenges are suitable for people from the age of four upwards, regardless of climbing experience.
The first branded stand-alone Clip ‘n Climb venue in the Kingdom will open at SEVEN entertainment destination in Al Hamra in Riyadh. SEVEN recently broke ground for the project, which aims to serve the densely populated neighborhoods in the northeast of Riyadh and boost the Kingdom’s entertainment sector.
SEVEN Al Hamra is one of the 21 entertainment destinations under development by SEVEN across Saudi Arabia to strengthen the Kingdom’s entertainment infrastructure. Guests can visit the Clip ‘n Climb centers at several of SEVEN’s entertainment destinations across the Kingdom. More details about the locations will be announced in due course. Each facility will include the best Clip ‘n Climb Challenges that suit the climbing capabilities of visitors.
Abdullah AlDawood, Chairman of SEVEN, said: “Through our entertainment destinations, we are driving forward PIF’s aims to enhance the quality of life for the people of Saudi Arabia as well as strengthening the entertainment ecosystem. As the global pioneers of fun climbing, Clip ‘n Climb serves as a perfect fit for our facilities as the concept is innovative, appeals to all ages and backgrounds, and provides a safe environment that promotes a form of healthy, active and playful entertainment. We will continue to build such exclusive partnerships that will transform the Kingdom’s entertainment landscape.”
Benoît Beylier, Managing Director of Clip ‘n Climb, said: “This exciting new venture will facilitate Clip ‘n Climb’s expansion in Saudi Arabia, and provide our fun and thrilling Challenges for visitors to SEVEN’s entertainment destinations across the Kingdom. As the innovators of fun climbing, we are committed to bringing and delivering the highest standards of safety to all visitors in addition to creating innovative climbing experiences that will delight everyone. With our new partnership with SEVEN, Saudi Arabia will become a flagship country for Clip ‘n Climb across the Middle East.”
Spanning over 167,000 square meters (1.8 million square feet), SEVEN Al Hamra is a two-level facility with nine unique offerings which have been specially designed to cater for all age group needs. These exciting attractions include the Kingdom’s first Clip ‘n Climb facility, a Transformers themed ride-based attraction, an indoor Ferris wheel, Wave House (an indoor surfing facility), cinemas, bowling, e-karting, a variety of retail outlets as well as an array of casual and fine dining outlets serving local and global cuisines. Five entertainment districts are situated around large indoor atriums which provide access to outdoor public spaces with beautiful gardens and walkways where people can relax and rejuvenate.