[dropcap color=”#888″ type=”square”]E[/dropcap]very world’s fair has its noble theme and its grand architecture, but the visitor experience is often in the details: the tasty foods, the intriguing and playful pavilion features that don’t make headlines. What do people remember most about expos? Stuff like New York’s Belgian waffles, Seattle’s Bubbleator, Aichi’s Totoro House, or Shanghai’s eight-hour pavilion lines. Expo 2015 in Milan is no different: the fun and weirdness are found in the details. Here’s a list of eight cool things—and five oddball ones—that helped to make my recent week-long visit to Expo Milano 2015 memorable.
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs.
Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society.
Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010.
Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.
InPark Magazine (IPM) covers the intersection of themed entertainment and technology. We specialize in creating custom-crafted content designed to appeal to the industry’s top designers, creators, developers, owners and operators.