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Great Wolf Resorts Launces Online Surprise Video Contest

Madison, WI, USA (February 27, 2012) /PRNewswire/ — Taking a cue from its social media-savvy guests Great Wolf Resorts, Inc., North America’s largest family of indoor waterpark resorts, today announced the launch of the Spring Surprises Video contest, encouraging guests and potential visitors to capture their children’s responses when told they are about to take a surprise Great Wolf Lodge vacation. From February 27 until March 12, families can upload videos of these priceless reactions to the video contest app on for a chance to win a stay at the Great Wolf Lodge resort of their choice. A panel of judges from Great Wolf will select five finalists on March 14 and the public will then vote for their favorite entry. Great Wolf Lodge will announce the winning video on Monday, March 26.

“We see how excited our guests are during their Great Wolf Lodge stay, and discovered that they are almost as excited when they learn they are going to one of our resorts. We love seeing the expressions of pure surprise and delight in the videos posted online and thought this would be the perfect opportunity to engage our guests and truly surprise a Great Wolf fan family,” said Nikki Donofrio, senior vice president of strategic brand marketing, Great Wolf Lodge, “This contest encourages families to share their Great Wolf vacation announcement moments with us.”

Select videos submitted to the Spring Surprises Video contest may also be featured on Great Wolf Lodge’s first-ever blog, “Behind The Howl”, launching in early March. Fans of Great Wolf can visit to read exclusive news, “behind the scenes” stories and learn more about what it takes to create the Great Wolf experience. The blog comes on the heels of the company’s interactive website, which debuted six months ago. Posts from the Great Wolf “pack”, along with guest posts, unique video and photo content, and “insider information” entries will keep the blog engaging and informative for readers.

To enter the Spring Surprises video contest, and for a complete list of rules, anyone may log on to the video contest app at To learn more about Great Wolf Lodge, visit

Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns, licenses and/or operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.

The company’s resorts are family-oriented destination facilities that generally feature 300 to 600 rooms and a large indoor entertainment area measuring 40,000 to 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. The company’s consolidated subsidiary, Creative Kingdoms, LLC, is a developer and operator of technology-based, interactive quest adventure experiences such as MagiQuest®.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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