Holovis, provider of immersive technology, announced its latest generation social gaming technology, 360Golf, will be making its European trade show debut at EAG Expo in London from January 14-16. EAG Expo, hosted at London’s Excel Centre, brings together the best in amusement, gaming, and entertainment technology to enhance visitor experiences and drive revenue in leisure and attractions.
360Golf leverages advanced tracking and automated stroke-counting technology built directly into the golf balls. With innovative gamification features, the system enhances player engagement and creates a seamless experience by replacing traditional scorecards with real-time digital tracking. This technology, embedded in each golf ball, automatically monitors and displays scores on interactive screens around the course, allowing players to immerse themselves fully in the game.
At the show Holovis will showcase the “second generation” of 360Golf, which recently debuted at three new courses at the popular British resort, Butlin’s. These updated courses feature enhanced technology that provides a smoother and more enjoyable experience for both guests and operators.
For the first time, EAG attendees will have the chance to play a demo course at Holovis’ booth (B32), where the 360Golf team has created a signature hole showcasing the blend of technology and interactive gameplay that defines 360Golf.
360Golf has already entertained thousands of players worldwide at locations including Butlin’s in Bognor Regis and the recent SuperSocial at Leopardstown Racecourse in Ireland. Each installation is monitored in real time through Holovis’ DeepSmarts data analytics platform, which provides operators with a user-friendly dashboard displaying player statistics (e.g., player volume, game duration, and high scores) as well as operational metrics like course usage, uptime, and maintenance schedules.
Currently, Holovis is completing two of its largest courses to date, the first of 11 planned installations across the GCC, with openings scheduled to start later this year. These courses promise to push the boundaries of mini-golf design, with features like 15-foot-high ball trajectories that bring an unprecedented scale and ambition to the game.
Ben Fry, Marketing Manager, shared his enthusiasm: “360Golf is truly reinventing the game. Our automated stroke-counting and tracking technologies, combined with exciting course designs and gamification elements, have created a golf system like no other. We’re really excited that this course will be making its European Trade Show debut at EAG and can’t wait for visitors to get their hands on the technology!”
