Wednesday, December 7, 2022

How attractions industry creatives and geeks shelter in place, inventively

by Judith Rubin

The inventiveness of the themed entertainment industry, its team-oriented culture and sense of humor will assert themselves even in COVID lockdown. Here are two inspiring examples, from Miziker Entertainment and John Huntington.

“Zoom 2 the Beat” is an upbeat, short video in which the Miziker Entertainment collaborates as a percussion ensemble via Zoom. The company specializes in parades and live entertainment for theme parks and produced the Journey of Lights parade for Chimelong Ocean Kingdom, which was honored with a TEA Thea Award. Watch here:

Miziker Entertainment team beats the Zoom blues

The Popsicle Kitteh Pandemic Entertainment System (pictured at top) is somewhat more involved. This remote class project was spearheaded by John Huntington, who teaches show control at the City Tech Entertainment Technology department in Brooklyn, and organizes the Geekout gatherings during InfoComm. A number of sophisticated show control software and hardware elements, including Medialon Manager, are integrated with a pet treat delivery system that engages Huntington’s tuxedo cat, Popsicle, who is also a rising star on Instagram. See the full case study and more pictures here:

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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