Friday, October 15, 2021

Nol Van Genuchten: Triotech’s showman

interview by Martin Palicki

Over the years Nol Van Genuchten has built an impressive entertainment industry portfolio applying his combined talents to large-scale events and experiences in unique and challenging environments.

After years with Cirque du Soleil, Nol founded Creative KAOS Management. He recently was named Vice President Creative at Triotech.

What are you responsible for at Triotech?

I lead the concept team and the media studio. As a team we develop the concepts and the media content for both the existing Triotech attractions product lines, as well as the concepts and contents for client specific projects.

Your career included time with Cirque du Soleil. How is creating attractions different from creating shows?

Although Cirque has been very present in my past, I’ve been fortunate that throughout my career I have touched on a large variety of projects in various fields: live shows, concert touring, brand activations, corporate and private events, hospitality, museums, television, film and commercials, experiences, festivals, etc.

It’s taught me to approach a project less from the perspective of the medium, and more from the point of view of the guest. Ultimately there is no difference, because regardless of the platform used, we’re always targeting the same goal: taking the guest on a journey into a different universe, telling them a compelling story, and making them experience strong emotions and sensations.

What have you learned in your first few months at Triotech?

At Triotech, just like anywhere else, it’s the people that drive the success. I’ve landed amongst a great bunch of them and I look forward to continuing the collaboration with them in the pursuit of great rides and fun experiences.

Which technology will win: VR or 3D?

I don’t see it as a battle between the technologies. It’s a matter of using the right technology for the right application.
At Triotech there is a place for each of these mediums. It is up to us to create the most engaging experiences with them. •

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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