Saturday, October 23, 2021

TEA establishes official presence in Mainland China

The Themed Entertainment Association (TEA) has completed the establishment of a wholly foreign-owned entity, TEA Business Consulting (Shanghai) Co., LTD (commonly known as TEA China) – the organization’s official legal presence in Mainland China, with headquarters in Shanghai. This is a major step in the global growth of the TEA, which was founded in 1991 in Burbank, CA, to give a voice to the creative community of the worldwide theme park and attractions industry.

This new endeavor provides TEA with an official presence in China, the fastest growing market for themed experience — including theme parks, waterparks, cultural tourism, museums, location-based entertainment (LBE), family entertainment centers (FECs), retail, immersive experiences and more.

The goal to formalize a TEA entity in China has been gathering momentum for several years as part of the organization’s global growth strategy. To bring it to fruition, a special TEA China Task Force was formed in January 2021 to develop a comprehensive business plan including financial, legal and governance structures to accomplish its goals. The plan includes significant benefits for TEA’s existing global membership to connect with new members in China providing enhanced networking opportunities, educational events and deeper access to developers of cultural tourism projects inside China. In April 2021, the plan was unanimously approved by the TEA International Board of Directors, followed by Chinese government approval in July of 2021. TEA is now setting up and staffing the new TEA China office in Xintiandi, Shanghai.

TEA International Board President and President & CEO of Animax Designs, Inc. Chuck Fawcett. Photo courtesy of the Themed Entertainment Association.

TEA International Board President Chuck Fawcett is serving as the new Director of TEA China. He said, “TEA China represents a critical expansion of our organization’s capacity for global collaboration and will benefit the entire industry. We are now in a position to work more closely with companies in China to craft TEA’s brand and value proposition and look forward to creating many new opportunities for TEA members worldwide. My sincere thanks to the TEA China Task Force and to everyone who was part of this monumental effort.”

TEA Asia Pacific Division President Owen Zhao said, “The establishment of TEA China was essential. Those who operate and develop parks and related venues need global expertise and a business community to serve them. Cultural tourism is one of China’s strategic industries, and the market is at the beginning of a significant growth cycle with government funds allocated for many new projects following the COVID-19 shutdowns.”

TEA International Board Member and Vice President, Nickelodeon Experiences Asia Evi Sari. Photo courtesy of the Themed Entertainment Association.

TEA International Board Member Evi Sari is serving as interim General Manager of TEA China. She said, “This is what TEA members want and what our industry needs. The conversation and collaboration that the TEA is fostering between the US and China will help to build a better, stronger themed experience industry.”

TEA International Board Member Chris Ho of Chimelong Group said, “As China’s leading theme park group, Chimelong draws upon talent from all over the world to create unique and meaningful guest experiences for Chinese guests. We have been honored to be a major supporter of TEA’s worthy activities over the past several years and to help the organization grow. Their new role and larger voice in China will benefit our industry in the years to come.”

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