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nWave’s Robinson Crusoe to be Distributed in US by Summit Entertainment

Santa Monica, CA, USA and Paris, France (November 10, 2015) — Lionsgate has acquired the rights to the animated 3-D family adventure film Robinson Crusoe from Europe’s leading studio STUDIOCANAL, it was announced today by Lionsgate Co-COO and Motion Picture Group President Steve Beeks and STUDIOCANAL President of International Distribution & Marketing Rodolphe Buet.  The film will be released wide in the U.S. by Lionsgate’s Summit Entertainment label in mid-2016 following STUDIOCANAL’S European release.

The animated film brings to life the true story of Robinson Crusoe in 3D as seen through the eyes of his quirky companions, including his larger-than-life parrot Tuesday who dreams of exploring the world.  The film is directed by Ben Stassen and Vincent Kesteloot and produced by nWave Pictures.

Robinson Crusoe is a timeless adventure classic that has enthralled families since it was first published and the exceptional quality of Ben and Vincent’s 3-D animation will help introduce the story to a new generation,” said Beeks. “STUDIOCANAL has become an important supplier of high profile, branded event properties for our pipeline, and we’re thrilled to continue expanding our relationship with them on a diverse and commercially exciting roster of films.”

“Once again, we’re very excited by the opportunity to tap Lionsgate’s marketing prowess and distribution expertise in the U.S., and we know that they will be the perfect home for our fresh take on the Robinson Crusoe story,” said Buet. “Our relationship has continued to grow since we partnered on The Last Exorcism, and we believe that our current line-up of films will resonate with audiences for years to come.”

The partnership between Lionsgate and STUDIOCANAL includes Lionsgate’s distribution of the prestigious STUDIOCANAL library in North America, STUDIOCANAL’s distribution of Lionsgate films in Germany and the companies’ operation of the Elevation Sales home entertainment joint venture in the UK.

Michael Pharr Joins Rethink as Chief Operating Officer

Burbank, CA, USA (November 10, 2015) – Rethink Leisure & Entertainment announced that Michael Pharr has joined the organization as Chief Operating Officer, a new position at Rethink. Previously, Pharr was the Director of ACM Services at The Nassal Company in Orlando, Florida. He will report to Scott Ault, President & CEO of Rethink.

“Michael has worked in themed entertainment management for over 30 years,” said Scott Ault. “In previous roles, he has worked on some of the most demanding international projects imaginable, and he will invoke that expertise here at Rethink for our clients. With his expertise in operations and years of practical boots-on-the-ground experience, Michael will be a strong guiding force on all of our many projects.”

download (2)Michael arrives at a critical time in Rethink’s history, as the company is currently in development on multiple international theme parks and attractions. Effective immediately, he will assume responsibility for the daily operations of the company, including internal project cost and budget management, and scheduling. Mike will be working closely with the Chief Creative Officer, the Executive Show Producer and the President across every aspect of the production process.

Prior to joining Rethink, Michael Pharr led the estimating team at McGillivray Consulting (now a Nassal Company), where he helped cement their reputation for accurate and reliable cost plans. While with MCG, Michael worked on themed entertainment projects around the globe. His worldwide reputation for solid cost planning also extends to the realm of zoo and aquariums.

As Estimating Project Manager for Walt Disney Resorts Integrated Facility Plan, Pharr designed and implemented a process to estimate approximately 3,500 individual jobs at twelve resort properties. As a Project Manager, Michael led a team of internal specialists and external consultants / vendors in the re-branding of Hard Rock Park in Myrtle Beach. This task was completed in 90 days. More recently, he was the Team Leader for a Rethink task force to open the ComicCave themed retail store in Dubai.
Prior to service at MCG, Michael worked for Universal Islands of Adventure, where he served as the Land Estimator for Toon Lagoon. Mike began his themed entertainment career at Walt Disney World working in operations, retail, the tooling warehouse and Central Shops before moving to Buena Vista Construction Company and Facility Asset Management.

A select list of notable projects is below:

  • –Paramount Parks – China, Korea, Japan, Europe
  • –Meraasland Dubai
  • –LEGOLAND Theme Park – California, Germany, Florida, Japan
  • –Hard Rock Theme Park & Hotel, Myrtle Beach, South Carolina
  • –Universal Studios – Orlando, Japan, Germany, Malaysa, Italy
  • –Universal Islands of Adventure
  • –Fox Studios – Australia, Dubai
  • –Jungala, Busch Gardens Tampa
  • –SeaWorld Orlando
  • –Discovery Cove Orlando
  • –Tree of Life, Disney’s Animal Kingdom.

The Rethink team will be at the IAAPA Attractions Expo in Orlando. To set up a business meeting or press interview, telephone +1 818 276 9600.

Charlotte Huggins Enters the Virtual Realm with Founding of AXYZ Studios

ABOVE: Charlotte Huggins, Sean Chung and Ryan Miziker of AXYZ Studios

Los Angeles, CA, USA (November 10, 2015) – Charlotte Huggins, Ryan Miziker, Sean Chung and Raj Deshpande will attend the IAAPA Attractions Expo in Orlando with their new company, AXYZ Studios (pronounced “axis”), producers of scalable, virtual reality (VR) experiences tailored for theme parks and visitor attractions.

CharlotteHuggins_AXYZStudios_webresHuggins is well known in the themed entertainment space as a pioneering special venue producer of 3D content for theme parks, giant screen theaters in museums and science centers, and world expo pavilions. Some prominent work includes serving as VFX Producer on “Honey, I Shrunk the Audience” for Disney, and as Producer on “3D Mania” and “Thrill Ride” for nWave Pictures. In the feature film world, her Producer credits include “Journey to the Center of the Earth” and “Journey to the Mysterious Island” (New Line/Warner Bros.) and “Metallica Through the Never” (Blackened/Picturehouse).

Current VR development is predominately tied to in-home use for social media and real-time gaming. However, “We’re not going to do either of those,” says Huggins. “We’re producing cinematic experiences for fun, thrills and immersive entertainment: pre-rendered, 360° shows 4-18 minutes long, for out-of-home venues.”

In order to further improve the quality of their cinematic VR experiences, AXYZ is currently developing a custom 360 camera system which will be more portable and easier to use for location based live-action photography, and will also help simplify the post production process.

READ INPARK’S 2011 INTERVIEW WITH CHARLOTTE HUGGINS ON HER EXPERIENCE IN SPECIAL VENUE MEDIA PRODUCTION

AXYZ Studios is active within the Themed Entertainment Association (TEA) and a sponsor of TEA’s booth at the IAAPA Attractions Expo.

“Today’s VR technology has the speed, precision, detail, accuracy and robustness needed to deliver a quality guest experience in the demanding, 24/7 theme park environment,” says Chung. “And with players such as Google, Facebook and Sony Playstation investing billions of dollars, VR will only get better and more versatile.”

Applications of VR as seen by the AXYZ team include:

  • –Roller coasters and hard rides: Integrating VR with a new or existing thrill ride is already being tested. “With Hollywood style cinematic visuals, AXYZ will increase the emotional and physical impact of the experience,” says Huggins.
  • –Scalable, motion-based experiences: “Footprint doesn’t matter,” says Chung. “No matter how small the actual physical space, AXYZ will deliver a giant, immersive VR experience.”

Sister company to AXYZ Studios is Pulseworks, a leading manufacturer of motion ride systems and digital content for media-based attractions. The two companies share technology and resources, and Deshpande is a principal of both. “This is absolutely the time and the team for producing VR to deliver the next generation of media-based guest experiences,” he says. We’re very enthusiastic about this venture.”

For more information, or to set up a business meeting or media interview with AXYZ Studios at the IAAPA Attractions Expo in Orlando, contact Vacheh Shahmoradian, [email protected], +1-310-980-4020.

Knott’s Berry Farm to Bring Historic Ghost Town Alive for 75th Anniversary

Buena Park, CA, USA — In 2016, Knott’s Berry Farm‘s Ghost Town will celebrate its 75th anniversary with two major offerings next summer. The centerpiece of the summer 2016 celebration is the interactive entertainment experience, Ghost Town Alive!, which immerses guests in new stories and adventures in the familiar town of Calico. The west is about to get even wilder when GhostRider returns from a major restoration project with all new trains that will gallop along over 4,500 feet of new wooden track.

In summer 2016, Ghost Town Alive! will allow guests young and young at heart to live the west through inventive new ways to interact with characters and environments as each day, a different story will unfold throughout all of Ghost Town. From pledging one’s allegiance to notorious bandits, to saving the day alongside courageous cowboys, guests play an active role in shaping the events of the day. Every evening, the day’s story culminates with a town wide celebration of 75 years of Calico.

Walter Knott’s love for the Wild West was evident in the attention to detail that he put into the peek-ins peppered throughout town. Next summer, select peek-ins will be transformed into authentic working establishments, and guests will be welcomed to step inside. At the Barber Shop, guests can walk in and meet Calico’s trusted barber who’s rife with town gossip.

In the Sheriff’s office, guests can try their luck at a game of cards with the sneaky Sheriff and other Calico townsfolk. Here, guests can also decide whether they join the lawmen to hunt down the bandits or choose the criminal life and end up with their face on a handmade wanted poster.

In the heart of Ghost Town, the Barn will close on April 4, and when it reopens for Ghost Town Alive!, it will have been transformed into a working horse stable where guests can visit with Calico’s friendly equestrian team.

Knotts-Ghost-Town-Calico-Stage_Rendering

Construction is underway on a new Calico Stage, which will open across the train tracks from its current location, in the area Screamin’ Swing formerly occupied. The stage, themed after an old abandoned mine, will feature an all-new show for summer 2016. The standing viewing area for the new stage is nearly twice as large as the current viewing area, ensuring even more guests can enjoy seasonal live entertainment. The new venue is scheduled to open in Spring of 2016.

When the new Calico Stage opens, the space that the existing stage and viewing area currently occupy will become Calico Park. Here, guests will enjoy a shady respite from the hustle and bustle of the Town, with a small stage for live performances, and twinkling lights adorning the trees after the sun sets. Calico Park is set to open in Summer 2016. Adjacent to Calico Park stands the iconic Calico Saloon, which will feature a raucous new show next summer. A new western stunt show in Wagon Camp will also debut in summer 2016. Both the Calico Saloon and Wagon Camp will close in early 2016 in for renovations and new show preparations.

GhostRider-MF-Train-Render-1

Ghost Town Alive! will take interactive storytelling to new heights when it debuts next summer, and for guests really seeking to achieve some heights, they should look no further than to the return of the beloved classic wooden roller coaster, GhostRider.

Since 1998, GhostRider has been giving white-knuckle rides to even the toughest cowpokes. It still looms over Ghost Town as the longest, fastest and tallest wooden rollercoaster on the West Coast. In September 2015, work began to completely restore and preserve this classic wooden rollercoaster. The project is a partnership with Great Coasters International and includes re-profiling and a complete wooden re-tracking of the entire 4,533 ft. long track.

All of the coasters trains will be replaced with state of the art new Millennium Flyer trains designed to look like mining cars, each with gold, silver, or copper accents. As part of the construction, the mid-course brake run will be removed, allowing riders to enjoy a relentless, ride from the moment the train descends the first 108 ft. drop to the moment it returns to the station’s new, smooth magnetic brake run.

“GhostRider was the last attraction commissioned by the Knott family, and this restoration project ensures that the family’s final gift to the park will continue to thrill generations of thrill seekers to come,” said Raffi Kaprelyan, Knott’s Berry Farm’s vice president and general manager. “Seventy five years ago, Walter and Cordelia Knott created a place where guests could live out their dreams of the Wild West, and I think they’d be very proud of how it continues to resonate with guests of a new generation.”

When GhostRider re-opens, the queue will snake past Panning for Gold, which returns to its original Ghost Town home next summer. The return to its former location will allow for a more spacious panning experience, which means a more comfortable experience and better photo ops to capture the moment when a loved one strikes it rich!

In 1940, Walter Knott looked for a way to entertain and educate hungry guests waiting for hours to dine at the iconic Mrs. Knott’s Chicken Dinner Restaurant. Ghost Town was born from Walter’s passion for providing restaurant patrons with unique entertainment and fondness for Wild West. The area celebrates the California-bound pioneers that crossed the desert by covered wagon, just as Walter’s family had back in 1868. Brick by brick, building by building, the old west town of Calico came to life in 1941 and has been visited by millions for the past 75 years.

While reflecting on Ghost Town in a letter written in December 1954, Walter Knott wrote, “I [am] very proud of this place we have built. You know we never fully enjoy the things we love until we share them with those we love.” Next summer, Knott’s invites families to share in Ghost Town’s anniversary celebration with the ones they love, and make new memories in the old west.

SeaWorld Announces New Attraction Concepts and Long Term Initiatives

Orlando, FL, USA (November 9, 2015) — SeaWorld Entertainment, Inc. held the company’s Investor and Analyst Day today.  The event was also webcast live via the investor relations section of the company’s website.

During the presentation, President and Chief Executive Officer Joel Manby shared with investors and analysts a plan to build on the company’s strong business fundamentals by evolving the guest experience to align with consumer preferences for experiences that matter — to learn more about the natural world, the plight of animals  in the wild, along with family entertainment and attractions.

The plan includes a new approach to in-park activities as well as greater connection to the company’s award winning television programming that highlights SeaWorld Entertainment’s world-class veterinary care and animal rescue operations. Other elements of the plan include a more simplified approach to value-based pricing, investment in new attractions, and an ongoing focus on cost control as part of a larger commitment to financial discipline.

A SeaWorld Animal Rescue-theme ride concept announced in today's SeaWorld Entertainment, Inc. Analyst and Investor presentation. (PRNewsFoto/SeaWorld Entertainment, Inc.)
A SeaWorld Animal Rescue-theme ride concept announced in today’s SeaWorld Entertainment, Inc. Analyst and Investor presentation. (SeaWorld Entertainment, Inc.)

In addition, Manby announced several new business initiatives, including partnerships with Panasonic and Evans Hotel Group.

As a part of a multi-year partnership with Panasonic Enterprises Solution Company, Panasonic will become an Official Technology Partner of SeaWorld Parks & Entertainment and its Parks.  Panasonic Enterprises Solution Company provides advanced technology solutions serving sports, entertainment and retail industries.

“Panasonic is very pleased to be chosen by SeaWorld Entertainment as their new technology partner,” said Jim Doyle, President of Panasonic Enterprise Solutions Company.  “There are endless possibilities when it comes to adding technology to update and enhance the guest experience throughout all of the parks.  Panasonic looks forward to delivering the most cutting-edge technology solutions to impress and amaze.”

Manby said after the presentation that a key objective of the Panasonic partnership is to use technology to better connect park guests with animals and the company’s 23,000 employees, now known as ambassadors, with the larger goal of inspiring a shift in behavior.

“We hope that experiencing animals in our parks moves our guests to a deeper understanding of the plight of all animals – and an increasingly threatened natural environment — and inspires those guests to help conserve the world we share,” Manby said.

The company also announced Monday that it has signed a letter of intent with Evans Hotels Group to explore development of a resort hotel on SeaWorld’s leased land in San Diego.  Evans owns and operates well-known resorts and attractions in San Diego County, including The Lodge at Torrey Pines, Catamaran Resort Hotel and Spa, the Bahia Resort Hotel and the Bahia Belle and William D. Evans sternwheelers.  The Evans partnership is part of SeaWorld Entertainment’s strategy to look at opportunities and partners to develop resort properties in or near some of its parks.

“We are delighted to partner with Panasonic and Evans Hotels, companies that have such well-established reputations for quality and innovation,” Manby said. “We are excited to begin deploying Panasonic technology solutions to enhance the guest experience in our parks and to explore resort development opportunities on Mission Bay with Evans Hotels.”

“Evans Hotels and SeaWorld Entertainment have been pioneers in helping to make Mission Bay the leisure and entertainment destination it is today.  Our companies have each served the local community and visitors to San Diego for more than half a century.  This project is an exciting opportunity for our iconic brands to join together to create the ultimate resort experience,” said Robert H. Gleason, President and CEO of Evans Hotels.

SeaWorld Entertainment’s management also announced that the Company’s Saturday morning family television programs, Sea Rescue and The Wildlife Docs, have been renewed by Litton Entertainment through summer 2018.  The award-winning and Emmy-nominated shows are number one in ratings in their respective Saturday morning timeslots on ABC.  The shows document the Company’s long-standing commitment to assisting wild animals in need – more than 27,000 to date — and the sophistication of animal husbandry and veterinary care in its zoological parks.

“Animal rescue is part of what we have always been and a key way we are different from other theme park companies. These shows are part of a larger strategy and we are looking to transform what guests experience in our parks and what the public learns about us,” Manby said.  “In developing new experiences in our parks we want guests to explore, to be inspired and, ultimately, to act and we feel our parks are uniquely suited to creating meaningful and fun vacations — experiences that matter.

A SeaWorld Animal Rescue-theme ride concept announced in today's SeaWorld Entertainment, Inc. Analyst and Investor presentation. (PRNewsFoto/SeaWorld Entertainment, Inc.)
A SeaWorld Animal Rescue-theme ride concept announced in today’s SeaWorld Entertainment, Inc. Analyst and Investor presentation. (SeaWorld Entertainment, Inc.)

“The overwhelming majority of adults – nearly 95 percent according to research we have seen — tell us that they believe that visiting a zoo or aquarium can inspire conservation,” Manby said. “We see a growing trend within our core guest demographic that a vacation can and should be more than just fantasy and entertainment.  Guests want to know that they’re making a difference for the world we share and our parks deliver on that promise.”

As part of that commitment, Manby announced the company has initiated production on a new orca presentation for its San Diego park.  The new experience will engage and inform guests by highlighting more of the species’ natural behaviors. The show will include conservation messaging and tips guests can take home with them to make a difference for orcas in the wild. The current show, One Ocean, will run through 2016.

Manby also provided investors and analysts details of new attraction concepts and seasonal events, including a SeaWorld Rescue-themed roller coaster and the addition of holiday shows and experiences featuring characters from the Christmas classic, “Rudolph the Red-Nosed Reindeer.”

A replay of the webcast and the related presentation materials will be available beginning at 12 p.m. Eastern Time on November 10, 2015 via the investor relations section of the company’s website.

Ryan Miziker Takes Reins of Family Business

ABOVE: Main Street Electrical Parade, co-created by Ron Miziker. Photo copyright Disney.

Los Angeles, CA USA (November 10, 2015) – Ryan Miziker has taken over as the head and creative director of Miziker Entertainment Group (MEG), with his father and business partner Ron Miziker remaining in a supporting consultant role 30 years after founding the company.

Ron Miziker has had a busy year, collaborating with Franz Harary Productions to design and build the House of Magic, a live, permanent entertainment attraction now open at Studio City Casino in Macau; and being honored by the Themed Entertainment Association (TEA) with the Buzz Price Thea Award for a Lifetime of Distinguished Achievements.

A summary of Ron Miziker’s career was written on the occasion of his Thea Award in spring 2015.

Mizikers_webresRyan Miziker says, “Ron continues to bring experience and insight to every project. I have always valued my opportunities to work with him on live shows and media-based attractions in the themed entertainment industry, and with so many talented people. I’ve learned a lot, and we both felt the time was right for me to take the helm of the company that he created.”

Joining Ryan Miziker as an MEG executive is producer Charlotte Huggins. The two completed a project for the Wanda Group last year, and are also business partners at AXYZ Studios, a virtual reality (VR) content production house serving theme parks and visitor attractions.

“I’m a film producer, but I also love being able to produce a live show experience. It’s a different kind of storytelling,” says Huggins. “And I’m proud to have the opportunity to work with Ron and Ryan.”

Spectaculars have always been a hallmark of Miziker with a focus on designing and producing spectacular parade shows for theme parks. Miziker and Huggins will attend the 2015 IAAPA Attractions Expo in Orlando to talk parade production with park owners and operators, event organizers and design firms.

“Parade shows are a big part of our company legacy,” says Ryan. Every parade is celebration and spectacle, with music, costumes, and colorful characters. But it is also a technically-intense production, that includes all the show systems, special effects and safety considerations of a live show, while moving multi-ton vehicles safely just a few feet away from park guests.”

The company’s parade expertise began when Ron Miziker produced the original Main Street Electrical Parade at Disneyland, which Disney reports was seen by over 1 billion people during its run. He went on to produce several more Disney parades, then produced and staged the first parade for Lotte World, and subsequently designed parades and floats for numerous other theme parks overseas including Universal Studios Singapore and – closer to home – the Tournament of Roses Parade in Pasadena.

Both Mizikers and their company are currently engaged in production of a new nighttime parade for Chimelong Ocean Kingdom in Zhuhai, China, opening in 2016. “Chimelong has been a great partner,” Ron says, “bringing a lot of enthusiasm and a desire to make something special for their guests. We are pushing the boundaries of what is possible, in the same way that we did 40 years ago with the Electrical Parade at Disneyland.” Two other projects in development will be announced soon.

“Parades are perfect for theme parks and resorts in Asia, which favor big shows and spectacle: costumes, color, and of course, great music,” says Ryan. In addition to parades, the company produces all types of spectacular shows as well. “As the theme park industry continues to grow internationally, it is exciting to think about all the cultures, festivals and traditions there are to draw upon,” says Ryan.

According to Ron, “The original parades at Disneyland started as an extension of small-town American celebrations. The Main Street Electrical Parade and Fantasy on Parade were big leaps forward, creatively and technologically. In contrast to any other theme park show, parades provide moments in which guests can interact directly with performers or characters – a smile or a wink, a moment of eye contact. People crave it. Being picked out of a crowd in that way is a special moment of interaction that is not part of everyday life.”

“There’s no secret why parades are important to us,” says Ryan. “They’re larger than life. They bring people together for a moment of celebration, and joy. We all want more of that in our lives. I’m looking forward to the next 30 years of Miziker Entertainment Group.”

For more information, or to set up a business meeting or media interview with Miziker Entertainment Group at the IAAPA Attractions Expo, contact Ryan Miziker, [email protected], +1-818-913-0363.

Issue 60 – IAAPA Attractions Expo 2015

Download PDF of entire issue

Issue 60 Editorials

Sneak Peek

“Trends in Design” with Shawn McCoy • by Kimberly Rily

ISAAC takes control

Smart Monkeys brings enterprise level systems to themed entertainment • by Karla Grant

Because it’s Crayola

New brand experiences color outside the lines – actively • by David Paul Green

The built and the virtual become one

VR and projection mapping alter rides, parks and experiences • by Joe Kleiman

Fusing waterslides with art

Polin’s new waterslide product supports design and theming in new ways • by Martin Palicki

The Network

The era of non-proprietary AV and show control systems • by Maris J. Ensing

The Hunger Games

AV interactive technology immerses visitors into The Hunger Games: The Exhibition

Temporary park, permanent fun

Inflatable slides set to bring new thrills to a pop-up park • by Martin Palicki

Three is a magic number

Walker, Haimson and Emerick bring a new strategy to Dynamic Attractions • by Martin Palicki & Judith Rubin

First impressions

The future of queue management • by Kevin Dazey

A well-oiled process

Media producer Don MacBain tapped by JRA for museum project• by Joe Kleiman and Judith Rubin

Storytelling in experiential design

Q & A with Daryl LeBlanc, AIA – Associate Principal, VOA Associates, Inc.

Up North, right downtown

Inside Detroit’s Outdoor Adventure Center • by Martin Palicki

From cranes to cobras

The Producers Group brings collaborative power to theme park projects • by Judith Rubin

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Issue 60 Editorials: Making trade shows work for you; a customer service story

[twocolumns]

Making trade shows work for you

Martin Palicki, IPM editor

marty

If you’re reading this, chances are you’ve gotten on a plane in the last 60 days to head to EAS, WWA, ASTC, or SATE….and you’re probably getting ready for IAAPA (or you’re there now).

The fall season of trade shows can be exhausting, but it’s how business gets done and we often take for granted all the work and planning that goes into them. A big thank you to all the associations, leaders, workers and volunteers who help to organize our industry’s many great trade shows and conferences.

InPark reports from all the trade shows we attend, and typically supply an army of photos to match – but usually only online. If you haven’t bookmarked our website (inparkmagazine.com) or liked our Facebook page (facebook. com/inparkmagazine) you’re missing out on the whole experience. You can also join our Top 5 weekly email list at both of those sites, which will have links to our show coverage.

When you’re at shows, especially at IAAPA, I encourage you to use InPark (and the other industry trade publications) as a guide to help you navigate the week. We have been working with companies and planning this issue for months, so we have already done the work of finding the newsmakers and hot projects.

Additionally, you can see who is investing in our industry and the future.

Be sure to grab a copy of InPark issue #60: The IAAPA issue at our booth (#1755) and say hello to both Judy Rubin and me. If you’re reading this post-show, check out our show coverage at the links above.

Finally, on an unrelated note, I wanted to thank Bob Rogers (BRC), Craig Hanna (Thinkwell), and Bucky Elkins (West Coast Training & Development) for helping pull together a spectacular Hollywood auction package for a non-profit fundraiser here in Milwaukee. You are all superstars! Thank you![/twocolumns]

[twocolumns class=”omega”]

There’s always room for a customer service story

Judith Rubin, IPM co-editor

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October 11, Kansas City airport. Stepping away from the Southwest kiosk after printing my boarding pass, I saw a long line snaking behind me and heard the announcement that the airline’s systems were down except for the kiosks. Reaching my gate, I received a phone call: family emergency. I needed to alter my plans, fly to a different city and get to the hospital. An agent advised me to wait for the system to come back up, or see if a third party could book it for me. Both options failed.

The minutes ticked by. Now the kiosks were only working intermittently. Southwest agents began fanning through the terminal like nurses on a battlefield, writing paper boarding passes so that people with passes on smartphones could board their flights. My composure faded. I approached another gate agent, who sprang into action. The terminal wasn’t working, but the phone was. She contacted two supervisors, wrote me an emergency boarding pass for my new flight and sent me on my way with a much needed hug.

What I saw and experienced that day were teamwork and responsive customer service. As the crisis deepened, Southwest and its employees adapted. They used available resources. They found a way to let customers do what they’d come to do: travel. Some of those travelers were on their way to and from our visitor destinations, which also has outstanding service at its core. How will you turn a problem into an opportunity when it’s your turn? [/twocolumns]

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Sneak Peek

“Trends in Design” with Shawn McCoy

by Kimberly Rily

For the last five years, JRA’s Shawn McCoy and Thinkwell Design’s Cynthia Sharpe have been breaking down the latest attraction, technology and design trends through their annual Museum Day presentation at the 2015 IAAPA Attractions Expo. IPM caught up with Shawn to get a sneak peek at his 2015 Trends in Design Presentation and to discuss how lessons learned in the entertainment world can help museums and cultural centers shape their infrastructure, exhibits and programming.

In general, how much impact does design have on guest experience?

Design influences the level to which an experience engages guests emotionally and intellectually, and the degree to which an experience stays within a guest’s memory.

What is your main emphasis this year?

For this year’s presentation, I wanted to go beyond just detailing a series of cool projects to see if there were some underlying approaches and techniques that made each experience really resonate with visitors.

What approaches and techniques did you look at?

Everything from unique storytelling techniques to immersive media to the use of gameplay within the museum environment.

What kinds of projects will you discuss?

I’ll look at a wide variety of project types, ranging from traditional history museums to sports halls of fame, nature centers to art museums.

Do these design approaches migrate easily across markets – for instance, from museums to theme parks?

Absolutely. When you really break down the DNA of a good visitor experience, the approaches and techniques can be used across a variety of industries.

While the missions are very different between amusement parks and museums – the former being commercial in nature and the latter being educational – they both are remarkably similar in that they want to attract guests to a space, engage them on a variety of levels, and provide value for the time and money spent.

What has been the biggest change in design trends you’ve seen since IAAPA 2014?

Personalizing the guest experience continues to be a leading trend. I also believe that virtual reality will make a huge leap in 2016 with the mass release of new technologies and will create exciting new opportunities to immerse audiences like never before. • • •

JRA (Jack Rouse Associates) is a group of writers, planners, designers, media producers and project managers based in Cincinnati, Ohio, United States. Named by The Wall Street Journal as “one of the world’s more prominent design firms,” JRA is a multidisciplinary firm that has been structured to conceive, visualize and realize unique audience experiences around the globe. For more information on JRA, please visit www.jackrouse.com or follow @JRAtweets.

Kimberly Rily is a contributing editor to InPark Magazine.

“Emerging Trends in Immersive Design: A 2015 Review”, a 2015 IAAPA Attractions Expo presentation, will take place Monday, November 16 from 3:30 to 4:45 p.m. at the Orange County Convention Center in Orlando, Florida.

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ISAAC Takes Control

ABOVE: The Tom Bradley International Terminal at LAX includes media-based art installations controlled by ISAAC. Photo courtesy of LAX and LAWA

Smart Monkeys brings enterprise level systems to themed entertainment

by Karla Grant, Smart Monkeys

[dropcap color=”#888″ type=”square”]F[/dropcap]ollowing the stellar success of its first installation at the new Tom Bradley International Terminal at LAX, ISAAC, an enterprise grade control, media and systems’ hosting platform developed by Smart Monkeys, Inc. and honored with more than a dozen awards, was introduced to entertainment markets in 2014 at the IAAPA Attractions Expo in Orlando. With ISAAC, Smart Monkeys has since entered into new partnerships and applications that are re-shaping entertainment systems design, show control and operations in terms of technology, centralization, scope, and guest experience. [See “Building Bridges,” InPark issue #53.]

ISAAC is an acronym for Integrated Scheduler and Automation Controller. “ISAAC is a fully integrated AV/IT platform, which includes centralized scheduling along with the capability of both system-wide log and user management,” said Stephan Villet, Owner, Smart Monkeys. “ISAAC is a modular platform that redefines systems integration by relying on virtualization to provide unparalleled flexibility and reliability.” AV and tech systems that rely on networked PCs are familiar in themed entertainment projects – ISAAC builds on this approach without the actual PC hardware. The PCs exist virtually, in a cloud-based “virtualization cluster,” on a robust, industrial hardware platform. According to Villet, this replicates the advantages of networked PCs without the drawbacks.

This year at IAAPA, Smart Monkeys will further demonstrate the capabilities of this platform through various partnerships. Among these partners is ETC (Electronic Theatre Controls, a leader and pioneer in theatrical lighting gear and control consoles). Through collaboration with Smart Monkeys, ETC is now offering a full featured software version (i.e. virtual) of its popular EOS lighting console. Each virtual instance can deliver up to 64 DMX universes (or 32k+ DMX output) from within the ISAAC platform.

“Working with ETC provides not only a technical opportunity but it gives Smart Monkeys an enhanced position in the marketplace by partnering with such an esteemed industry leader,” said Villet.

Smart Monkeys is also furthering its close relationship with Medialon – a leading provider of show control software and well-known to themed entertainment markets – to deepen the possibilities for integrated user experiences. For example, ISAAC can easily schedule Medialon processes.

The ISAAC platform has been chosen for a variety of new projects. It was recently installed at the Comcast Experience in Philadelphia and is under deployment at the new $350 million Liberty Center development in Cincinnati, Ohio. ISAAC has also been adopted for a second airport project following its highly praised LAX debut. Smart Monkeys was selected by the Greater Orlando Aviation Authority to design a similar and ambitious multimedia environment for the upcoming South Terminal Complex at the Orlando International Airport.

These major projects help demonstrate the wide-ranging capabilities of ISAAC across various markets. The company is currently involved in the design of other large-scale projects in both Asia and the Middle East, with additional announcements expected soon.

Smart Monkeys’ roots remain in themed entertainment, and the company’s return to the IAAPA Orlando trade show floor highlights their commitment to the theme park industry. “We are currently working with a variety of theme parks around the world and look forward to being able to discuss the projects soon,” said Villet. • • •

Visit Smart Monkeys at IAAPA (booth 255) or at www.smartmonkeys. com

FullSizeRenderKarla Grant is the Business Manager at Smart Monkeys, Inc. Along with managing the financial aspect of the business; she is involved with marketing for the company. You can find her latest blog post on the company’s website as well as the Smart Monkeys’ Facebook and Twitter accounts. She is an Alumni at Florida International University and has a Bachelors Degree in Human Resource Management.

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